Using Spreadsheets as a Decision Support Tool: An Application for Small Businesses

Abstract

This chapter discusses a model that has been set up to assist small businesses in the decision-making processes associated with setting up a Web site by which they can interact with their customers. Specifically, the chapter addresses the use of a spreadsheet to support decision-making processes in relation to the level of capital needed to devote to the Web site and who should be used to develop it. The chapter describes the process followed, from the initial SWOT analysis used to collect information about the business to the decision-making process modelled in the spreadsheet.