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Values, Beliefs Attitudes, and Behavior

Copyright © 2006. 6 pages.
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DOI: 10.4018/978-1-59140-726-3.ch002|
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MLA

Levy, Yair. "Values, Beliefs Attitudes, and Behavior." Assessing the Value of E-Learning Systems. IGI Global, 2006. 12-17. Web. 26 Nov. 2014. doi:10.4018/978-1-59140-726-3.ch002

APA

Levy, Y. (2006). Values, Beliefs Attitudes, and Behavior. In Y. Levy (Ed.), Assessing the Value of E-Learning Systems (pp. 12-17). Hershey, PA: Information Science Publishing. doi:10.4018/978-1-59140-726-3.ch002

Chicago

Levy, Yair. "Values, Beliefs Attitudes, and Behavior." In Assessing the Value of E-Learning Systems, ed. Yair Levy, 12-17 (2006), accessed November 26, 2014. doi:10.4018/978-1-59140-726-3.ch002

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Abstract

In three books on issues related to the construct of value, Rokeach (1969, 1973, 1979) contributed significantly to the overall understanding of value construct as a psychological phenomenon. In his first book, titled Beliefs, Attitudes, and Values: A Theory of Organization and Change, Rokeach (1969) presented a philosophical argument for the importance and association of value to other psychological aspects such as beliefs and attitudes. In his second, book titled The Nature of Human Values, Rokeach (1973) presented his value theory and an instrument to assess value, known as Rokeach’s Value Survey, or RVS, as well as the rationale and validity of his survey instrument. In a third book, titled Understanding Human Values, Rokeach (1979) discussed the validity of his value theory along with a review of research studies that employed his theory in different research fields. Rokeach (1969) discussed the differences between: values, beliefs, attitudes, and behaviors. He suggested that values are underlying dispositions for individual’s beliefs, attitude, and behavior. In the following section, a review of such differences is presented in the context of information systems in general and e-learning systems in particular. Although the aim of this study is not to provide empirical evidence for such a sequence (i.e. value impacts on beliefs, attitude, and behavior), the relationships presented in literature among such constructs are valuable in developing a framework to assess e-learning systems’ effectiveness that is built upon value theory. Furthermore, some IS scholars include attitudes and behaviors (or system usage) as constructs contributing to IS effectiveness. However, a review of these constructs in value theory literature is essential as it suggests these are mediating constructs rather than effecting constructs such as value and satisfaction.
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Complete Chapter List

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Chapter 1
Introduction  (pages 1-11)
Yair Levy
Many universities and private corporations are investing significant capital in e-learning systems. Full understanding of the factors contributing... Sample PDF
Introduction
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Chapter 2
Yair Levy
In three books on issues related to the construct of value, Rokeach (1969, 1973, 1979) contributed significantly to the overall understanding of... Sample PDF
Values, Beliefs Attitudes, and Behavior
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Chapter 3
Yair Levy
In this chapter, a comprehensive review of the major literature streams is presented and serves as a foundation for this book. To identify the... Sample PDF
Value, Satisfaction, and Effectiveness
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Chapter 4
Yair Levy
In this chapter, a general theoretical model is proposed that links learners’ satisfaction and learners’ value of e-learning systems in order to... Sample PDF
The General Conceptual Model
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Chapter 5
Yair Levy
This chapter provides the rationale of the first of three tools suggested in this book to assess value and satisfaction of e-learning systems in... Sample PDF
Value-Satisfaction Grid of E-Learning Systems
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Chapter 6
Yair Levy
The previous chapter provided a review of the first tool (Value-Satisfaction grid of e-learning systems) to assess the effectiveness of e-learning... Sample PDF
Learners' Value Index of Satisfaction (LeVIS)
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Chapter 7
Yair Levy
This chapter provides details on the case study that was conducted in order to validate the research model and framework proposed in Chapter IV.... Sample PDF
The Case Study: Methodology and Results
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Chapter 8
Discussion and Conclusion  (pages 207-231)
Yair Levy
This chapter provides a discussion of findings and a summary of the results of the case study conducted. The discussion also includes a section on... Sample PDF
Discussion and Conclusion
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