Shopping Cart | Login | Register | Language: English

Veganporn.com & “Sistah”: Explorations of Whiteness through Textual Linguistic Cyberminstrelsy on the Internet

Copyright © 2011. 21 pages.
OnDemand Chapter PDF Download
Download link provided immediately after order completion
$30.00
List Price: $37.50
Current Promotions:
20% Online Bookstore Discount*
Available. Instant access upon order completion.
DOI: 10.4018/978-1-60960-591-9.ch012|
Cite Chapter

MLA

Harper, Amie Breeze. "Veganporn.com & “Sistah”: Explorations of Whiteness through Textual Linguistic Cyberminstrelsy on the Internet." Cultural Identity and New Communication Technologies: Political, Ethnic and Ideological Implications. IGI Global, 2011. 235-255. Web. 20 Dec. 2014. doi:10.4018/978-1-60960-591-9.ch012

APA

Harper, A. B. (2011). Veganporn.com & “Sistah”: Explorations of Whiteness through Textual Linguistic Cyberminstrelsy on the Internet. In D. Wachanga (Ed.), Cultural Identity and New Communication Technologies: Political, Ethnic and Ideological Implications (pp. 235-255). Hershey, PA: Information Science Reference. doi:10.4018/978-1-60960-591-9.ch012

Chicago

Harper, Amie Breeze. "Veganporn.com & “Sistah”: Explorations of Whiteness through Textual Linguistic Cyberminstrelsy on the Internet." In Cultural Identity and New Communication Technologies: Political, Ethnic and Ideological Implications, ed. D. Ndirangu Wachanga, 235-255 (2011), accessed December 20, 2014. doi:10.4018/978-1-60960-591-9.ch012

Export Reference

Mendeley
Sample PDF Favorite
Veganporn.com & “Sistah”: Explorations of Whiteness through Textual Linguistic Cyberminstrelsy on the Internet
Access on Platform
Browse by Subject
Top

Abstract

Cyberspace can be a central site for excavating the invisibility of covert whiteness (a tacit form of racialized consciousness), which does not manifest itself at the surface level in the same overt manner that extreme white cyber hate “imagined communities” do. Through the application of Critical Race Theory and Black Feminist methodology-based discursive analysis, this chapter investigates performances of whiteness in a vegan/animal-rights-oriented website called Veganporn.com. As a progressive forum associated with social justice, Veganporn.com provides a radically different environment in which to examine white supremacist ideologies; ideologies typically found in more overtly-racist, “extremist” online dialogues already examined by critical research. Discourse analysis of a specific Veganporn.com forum topic revealed three major themes in the computer-mediated discussion: (1) discursive patrolling of epistemic borders to “protect” Standard English and colorblind expressions (whiteness) of veganism/animal rights from non-Standard English and non-white racialized expressions; (2) the use of blackface cyber-minstrelsy to reinforce the “superiority” of Standard English (whiteness) over the “inferiority” of speakers of Black English and Ebonics; (3) the premise among several white-identified Veganporn.com participants that a vegan- and animal-rights ideology is “colorblind” thus making invisible the current socio-historical implications of power structures created around white skin color. Though this chapter focuses on one discussion within a forum, the analysis of this event offers insight relevant to understanding whiteness as a system, an ideology, and a structure. Specifically, by employing certain theoretical components of critical race studies (racialized consciousness, social ontology of whiteness, and racial mapping), my analysis reveals how the World Wide Web can be an effective site for cyber-ethnographers focusing on “decoding” whiteness within progressive social justice movements.
Chapter Preview

Introduction

In their seminal book, Race in Cyberspace, cyberspace researchers Kolko et al (2000), and Nakamura (2002) argue that not only is race often difficult to talk about in the academy, such difficulty (and often refusal) to talk about it manifests frequently within the realm of cyberspaces that consciously try to avoid it. In the words of UCLA Law professor, Jerry Kang, “Can cyberspace change the very way that race structures our daily lives? Cyberspace enables new forms of social interaction. How might these new communicative forms affect racial mechanics?” (Kang 2000, p. 1133). Furthermore, how does discourse analysis of digital rhetoric help researchers of critical race theory or anti-racist praxis, understand systemic whiteness, racism, or utopian dreams of cyberspace being a “post-racial” space?

Tara McPherson argues in her study of Neo-Confederate websites, that even deliberate and conscious efforts to elide questions of race online can manage to create unmistakably racialized spaces...[her work shows that the] virtual reality that is cyberspace has often been construed as something that exists in binary opposition to “the real world”, but when it comes to questions of power, politics, and structural relations, cyberspace is as real as it gets.(Kolko et. al 2000, p. 4)

Nakamura (2002) concurs that raceless or post-racial, as concepts in cyberspace, equate to a default racial identity of “white.” Research focused on constructions of raceless or post-racial cyberspace utopias- particularly amongst white identified users involved in progressive social justice movements, is a realm in need of further exploration (Banks 2006 ; Kolko et al 2000; Nakamura 2002). Yancy (2004) notes that most research about whiteness and racial discrimination is focused on the limited binary of “good whites” versus “bad whites” (i.e. “bad whites” equals engagement in overtly White Supremacist practices, such as the KKK or neo-Nazi group activity). This chapter will explore how discourse analysis of digital rhetoric, in one specific computer-mediated progressive “post-racial” forum, a) deconstructs the simplicity of white supremacist ideologies as part of the good/bad binary and b) reveals the illusion of post-racial or raceless cyberspaces.

Methodology

It is through the analysis of performance through language, via a Critical Race Theory (CRT) and Black Feminist discursive analytical framework, that I will show how systemic whiteness/white supremacist ideologies are manifested on a site dedicated to the discussion of veganism and animal rights. I have selected this topic because culturally in the West, collectively whites that practice such activism think they are incapable of participating in the overt racism one can normally find on radical right extremist white cyber hate Internet sites (Poldervaart 2001; Clark 2004). Yancy (2004) explains that white supremacist groups, such as the Ku Klux Klan, are collectively viewed by liberal progressive whites as the “real racists.” Deeper explorations of progressive whites' own potential racism is “non-applicable” because “acts of racism” are viewed and compared to these “extreme” hate groups (Yancy 2004):

A key feature of the social ontology of whiteness is that whites attempt to avoid discussing their own social, political, economic, and cultural investments in whiteness. Many whites fail to see their complicity with the systemic workings of white supremacy. By perpetuating the dualism between the “good white” and the “bad white,” whites attempt to mute the claim that white racism is not limited to the KKK, neo-Nazis skinheads, White Aryan Resistance, and other white racists groups...(Yancy 2004, p. 4)

I will investigate how systemic whiteness on Veganporn.com, a forum dedicated to discussions about animal rights and veganism, was masked as “post-racial” and normative behavior, maintained and enforced through the expected use of Standard English and Cartesian logic, key components in sustaining whiteness (Smitherman 2000). This examination of language in Veganporn.com

Top

Complete Chapter List

Search this Book: Reset
Table of Contents
Foreword
Ali A. Mazrui
Preface
D. Ndirangu Wachanga
Chapter 1
D. Ndirangu Wachanga
The top-bottom model espoused by the traditional media structures is being problematized by the emerging technological change in the 21st century.... Sample PDF
Challenging Traditional Media Hegemonic Practices: A Kenyan Case
$30.00
List Price: $37.50
Chapter 2
Nathan Oyori Ogechi, Emily Bosire-Ogechi
This chapter discusses the use of short text messages on cell phones and e-mail conversations among social networks to negotiate identities in... Sample PDF
Identity and the New Communication Technologies: Evidence from Kenya
$30.00
List Price: $37.50
Chapter 3
Martin C. Njoroge, Purity Kimani, Bernard J. Kikech
The way the media processes, frames, and passes on information either to the government or to the people affects the function of the political... Sample PDF
New Media in Kenya: Putting Ethnicity in Perspective
$30.00
List Price: $37.50
Chapter 4
George Musambira, Samuel Muwanguzi
The role NICTs are playing in the relations between Uganda’s central government and four of the kingdoms in the country is analyzed and placed in... Sample PDF
The Role of New Information and Communication Technologies (NICTs) in the Relations between the Central Government and Four Major Kingdoms in Uganda
$30.00
List Price: $37.50
Chapter 5
Fredrick Kang ’ethe
The findings point out that mobile telephony has become an indispensable tool for most youth providing them with a great sense of control and... Sample PDF
The Cultural, Economic and Political implications of New Media: A Case Study on Mobile Telephony among University Students in Kenya
$30.00
List Price: $37.50
Chapter 6
Uche Onyebadi, Yusuf Kalyango
This study set out to ascertain the use of and dependency on new media technology for political communication by voting- age citizens of the three... Sample PDF
New Media and Gender in East Africa: Assessing Media Dependency and Public Attitudes
$30.00
List Price: $37.50
Chapter 7
Rick Malleus
The thesis of this chapter is that the rise in popularity of satellite television in Zimbabwe was not mainly driven by the capabilities of the new... Sample PDF
Whose TV Is It Anyway?: An Examination of the Shift towards Satellite Television in Zimbabwe
$30.00
List Price: $37.50
Chapter 8
Hayes Mawindi Mabweazara
This chapter uses a qualitative case study approach to critically examine the appropriations of the Internet by Zimbabwean mainstream print media... Sample PDF
‘Wiring’ African Newsrooms: The Internet and Mainstream Print Journalism Practice in Zimbabwe
$30.00
List Price: $37.50
Chapter 9
Mahiri Mwita
This chapter studies the theatrical and cultural texts that are performed through a Theater for Development (TFD) rubric known as Magnet Theater... Sample PDF
Textualizing the HIV/AIDS Motif in Theater-Against-AIDS Performances in Kenya
$30.00
List Price: $37.50
Chapter 10
Nwachukwu Andrew Egbunike
Malaria is endemic in the tropics and is responsible for a very high infant mortality, killing more than 3,000 children in Africa daily. The... Sample PDF
New Media and Health Communication: Communication Strategies in Malaria Control in Nigeria
$30.00
List Price: $37.50
Chapter 11
Peter Githinji
We shall be examining how the linguistic practices interact with these new communication technologies. By emphasizing on the centrality of language... Sample PDF
Translanguaging and Negotiation of Ethnicity: Reproduction of Hegemonic Structures in Communication Media
$30.00
List Price: $37.50
Chapter 12
Amie Breeze Harper
Cyberspace can be a central site for excavating the invisibility of covert whiteness (a tacit form of racialized consciousness), which does not... Sample PDF
Veganporn.com & “Sistah”: Explorations of Whiteness through Textual Linguistic Cyberminstrelsy on the Internet
$30.00
List Price: $37.50
Chapter 13
E. Sangai Mohochi, D. Ndirangu Wachanga
One of the many consequences of globalization and the new world order is the increased cross border interaction among people, leading to more... Sample PDF
Language and Performing Arts: East African Hip Hop and Public Sensitization for Political Change
$30.00
List Price: $37.50
Chapter 14
Adedayo Ladigbolu Abah
Using the media accessibility function from self-categorization theory, this study examines the role of the Nigerian video film in mediating the... Sample PDF
Mediating Identity and Culture: Nigerian Videos and African Immigrants in the U.S.
$30.00
List Price: $37.50
Chapter 15
Jim Schnell
The inability to consider, let alone plan for, cross-cultural ramifications has been a central communication failure that has proven tremendously... Sample PDF
The Role of Mass Mediated Messages and Cultural Identity with Cross-Cultural Communication Failures Resulting from Flawed U.S. Military Policy in Iraq
$30.00
List Price: $37.50
Chapter 16
Saman Talib, Saadia Gardezi
Cell phones in the Sahara, Internet in Burma, cable television in Pakistan: modern media developments are finally touching the far flung reaches of... Sample PDF
New Media and Hegemonic Discourse in Pakistan
$30.00
List Price: $37.50
Chapter 17
Siho Nam
The inauguration of the Lee Myung-Bak administration in 2008 signaled a crisis for Internet-driven participatory, democratic public culture in South... Sample PDF
The World Narrow Web: Internet Content Regulation in South Korea
$30.00
List Price: $37.50
Chapter 18
Jiafei Yin
China became the largest Internet user in the world with 420 million of its citizens connected to the new media by June 2010. This chapter... Sample PDF
An Agent for Change: The Internet is Setting New Agendas in China
$30.00
List Price: $37.50
Complete Book
$170.00 - $255.00
InfoSci-OnDemand Powered Search
Full-text search over 77,600 research articles and chapters.
More Social
Science Titles
Related TitlesView all Social
Science search results