Viability through Web-Enabled Technologies

Viability through Web-Enabled Technologies

Dirk Vriens (University of Nijmegen, The Netherlands) and Paul Hendriks (University of Nijmegen, The Netherlands)
DOI: 10.4018/978-1-878289-72-8.ch006
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Abstract

It is often claimed that the Internet and associated technologies have paved the way for new types of businesses, new types of consumer behavior, and new types of services (cf. Cameron, 1996; Cronin, 1996; Laudon and Laudon, 1997). The emergence of virtual, office-less organizations, enabled by similar technologies, will—so it is said—profoundly affect both the way we work and the structure and culture of organizations (e.g., Ciborra and Suetens, 1996). Communication technologies and applications have led to the globalization of businesses, opening up new markets as well as new competition, even for small businesses (e.g., Sterne, 1995). The new technologies, brought together under the common denominator of web-enabled technologies (WETs), seem to offer great opportunities for those who recognize them, and severe threats for organizations that have awakened too late. Simultaneously, more deliberate voices call for caution. Anderson (1997, p. 5), for instance, asserts that “few companies are as yet making any money on-line, but plenty are trying.” He points out that this is only one example of the fact that “practically everything that was predicted about electronic commerce three years ago has turned out to be wrong” (ibid., p. 4). According to Anderson, it is a major mistake to equate the market potential of the Internet with its sheer size. Partly because of its size, “today’s Internet is, far from being a perfect market, the high street from hell” (ibid.). Such contradictory signals are bound to puzzle organizations and leave them struggling with questions like: “Could WETs significantly improve our current way of doing business?”; “Could these technologies enable us to define a new business model?” or “Is it just hype and should it better be ignored?” In short, organizations are struggling with questions concerning the usefulness of WETs applied to their own situation. In a sense, this is nothing new since similar questions arise every time a new form of information and communication technology (ICT) is launched. For WETs the need for organizations to address this issue, however, may be more imperative, because their impact on organizations seems to be extremely diverse, highly complex and cannot be compared so easily to that of earlier forms of ICT.

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Table of Contents
Chapter 1
Mehdi Khosrow-Pour, Nancy Herman
During the past two decades, advances in computer technologies combined with telecommunication technologies have lead to the development of the... Sample PDF
Web-Enabled Technologies Assessment and Management: Critical Issues
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Chapter 2
Nancy L. Russo
The use of the Internet, and the World Wide Web in particular, has grown at a phenomenal rate. The Internet, the world’s largest computer network... Sample PDF
Developing Applications for the Web: Exploring Differences between Traditional and World Wide Web Application Development
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Chapter 3
Ming-te Lu, W. L. Yeung
An ever-increasing number of businesses have established Web sites to engage in commercial activities today, forming the so-called Web-based... Sample PDF
Planning for Effectiveness Web-Based Commerce Application Development
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Chapter 4
Mathew J. Klempa
This chapter presents a perspective on web technologies acquisition, utilization, organization change and transformation grounded in Gidden’s theory... Sample PDF
Managing Web Technologies Acquisition, Utilization and Organization Change: Understanding Sociocognitive Processual Dynamics
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Chapter 5
Arno Scharl
Web-enabled standard software for electronic commerce incorporating adaptive components will reduce the barriers between productive data processing... Sample PDF
The Five Stages of Customizing Web-Based Mass Information Systems
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Chapter 6
Dirk Vriens, Paul Hendriks
It is often claimed that the Internet and associated technologies have paved the way for new types of businesses, new types of consumer behavior... Sample PDF
Viability through Web-Enabled Technologies
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Chapter 7
World Wide Wait  (pages 146-161)
Fui Hoon Nah, Kihyun Kim
The explosive popularity of the World Wide Web (WWW) is the biggest event in the Internet era. Since its public introduction in 1991, WWW has become... Sample PDF
World Wide Wait
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Chapter 8
Paul Darbyshire, Andrew Wenn
The WWW is a resource of enormous potential for education. The use of this resource for presentation of learning materials is well documented... Sample PDF
A Matter of Necessity: Implementing Web-Based Subject Administration
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Chapter 9
Tammy Whalen, David Wright
The Web has had a major impact on how corporate training departments manage employee training. The evolution of computers and networks allows... Sample PDF
Web-Based Competency and Training Management Systems for Distance Learning
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Chapter 10
Sherif Kamel
The information and communication technologies have had remarkable impacts worldwide on the emergence of a number of trends and applications... Sample PDF
Electronic Commerce in Egypt
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Chapter 11
Mahesh S. Raisinghani, David Baker
Studies have shown that people remember 20 percent of what they see, 40 percent of what they see and hear, and 70 percent of what they see, hear... Sample PDF
Managing the Business of Web-Enabled Education and Training: A Framework and Case Studies for Replacing Blackboards with Browsers for Distance Learning
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About the Authors