MLA
Flavian, Carlos, and Miguel Guinaliu. "Virtual Community: A Model of Successful Marketing on the Internet." Advances in Electronic Marketing, edited by Irvine Clarke III and Theresa B. Flaherty, IGI Global, 2005, pp. 270-286. https://doi.org/10.4018/978-1-59140-321-0.ch015
APA
Flavian, C. & Guinaliu, M. (2005). Virtual Community: A Model of Successful Marketing on the Internet. In I. Clarke III & T. Flaherty (Eds.), Advances in Electronic Marketing (pp. 270-286). IGI Global. https://doi.org/10.4018/978-1-59140-321-0.ch015
Chicago
Flavian, Carlos, and Miguel Guinaliu. "Virtual Community: A Model of Successful Marketing on the Internet." In Advances in Electronic Marketing, edited by Irvine Clarke III and Theresa B. Flaherty, 270-286. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-321-0.ch015
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