Virtual Teams and Creativity in the Mondragón Cooperative Corporation

Abstract

For companies in this age of globalization and innovation, creativity is a core activity in a growing section of the economy. Since virtual teams are a relatively new organizational form, very little research has been carried out on their structure, performance, routines, and of course, on their creative ability. In this chapter, a detailed insight will be provided of three experiences of virtual teams built into Mondragón Cooperative Corporation (MCC) cooperatives, providing an overview of the company’s activity, going into greater depth regarding the needs and opportunities behind the decision to set up a virtual team, detailing the organizational structure adopted in each case, the dynamics incorporated to achieve higher creativity, and suggesting some practices that can put the reader on the path towards common drivers for virtual creativity.