The virtual Web-based supply chain is emerging as a new form of industrial organization. This paper discusses the concept as a juncture of three forces: the virtual organization, Web-based communication and the application service provider (ASP). The virtual organization is a familiar concept in many industries, even without electronic connections. Web-based communication provides access and networks with new institutions. The ASP makes rapid change and flexible connections feasible. Together they establish focus, flexibility and rapid response to change in demand and customer requirements. Casting it in a strategic framework of structure, process and organization provides a basis for projecting its future.