Since the development of the Internet—and the emergence of computer networking as a mass medium in the mid-1990s—many organizations and institutions have experimented with Internet protocol (IP)-based communications to coordinate work and activities across geographical distance. This has been in response to growing needs to coordinate business and projects between different offices, firms, regions, and states. Rather than organizations flying people to meet face-to-face, network technology presents opportunities for persons located apart to work together. It offers the potential for cheap and efficient collaborations across distance. Yet, while economic pragmatics drive organizations to adopt virtual work methods, virtual working is difficult to implement. This is because it strains many conventional assumptions about work behaviour and the cognitive and emotional foundations of collaboration.