MLA
Mowbray, Thomas J. "Virtual World Avatar Branding." Identity and Leadership in Virtual Communities: Establishing Credibility and Influence, edited by Dona J. Hickey and Joe Essid, IGI Global, 2014, pp. 77-94. https://doi.org/10.4018/978-1-4666-5150-0.ch005
APA
Mowbray, T. J. (2014). Virtual World Avatar Branding. In D. Hickey & J. Essid (Eds.), Identity and Leadership in Virtual Communities: Establishing Credibility and Influence (pp. 77-94). IGI Global. https://doi.org/10.4018/978-1-4666-5150-0.ch005
Chicago
Mowbray, Thomas J. "Virtual World Avatar Branding." In Identity and Leadership in Virtual Communities: Establishing Credibility and Influence, edited by Dona J. Hickey and Joe Essid, 77-94. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-5150-0.ch005
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