This chapter applies the evolving principles of electronic communication rhetoric and recent leadership theory to the daily practice of e-mail composition by leaders in large organizations. It articulates principles and techniques for new and midlevel leaders who most need to use e-mail. This analysis specifies opportunities and pitfalls and recommends that e-mail be a planned, significant part of an overall strategy to communicate the leader’s vision while offering support and information to peers and superiors. The discussion addresses rhetorical principles and practices as they apply to the advantages and disadvantages of leadership via e-mail, and it advocates a composition process to increase effectiveness and reduce inefficiency for all levels of leadership in large organizations.
Key Terms in this Chapter
Brainstorming: A rapid-fire free-associational listing of items according to a specific purpose.
Community Of Practice: An effective working group that transcends traditional organizational lines.
Communication Point: A single-sentence meta-statement of a core message composed in memorable terms that can be adaptable and richly, productively repeatable.
Leader: Anyone with formal or informal power or influence over the attitudes and behaviors of others in an organization.
Leadership: the art of setting standards, creating a community and climate, and developing short- and long-term plans for an organization and its employees, especially in times of rapid organizational change.
Anticipated Audience Reaction: A method of testing drafts of a composition that depends on the writer’s ability to imagine what any audience member might say or think in response to the draft.
Complete Chapter List
Kathleen Blake Yancey
Pamela Estes Brewer
Christie L. McDaniel
Marie C. Paretti, Lisa D. McNair
Jamie S. Switzer
S. J. Overbeek, P. van Bommel, H. A. Proper, D. B.B. Rijsenbrij
Jamie S. Switzer
Bolanle A. Olaniran, David A. Edgell
Yulin Fang, Dev K. Dutta
Frankie S. Jones
J. Ramsay, M. Hair, K. V. Renaud
Belinda Davis Lazarus
William F. Ritke-Jones
Julia D. Sweeny
Parissa Haghirian, Bernd Simon
Christa Ehmann Powers, Beth L. Hewett
Terrie Lynn Thompson
Mona Florea, Lillian Rafeldt, Susan Youngblood
Alan McCord, Morell D. Boone
Kristie Edwards, Simeon Yates, Anne-Florence Dujardin, Geff Green
Clint Bowers, Peter A. Smith, Jan Cannon-Bowers, Denise Nicholson
Goran Vlasic, Jurica Pavicic, Zoran Krupka
Beth L. Hewett, Russell J. Hewett
Aizhong Lin, Erik Vullings, James Dalziel
James K. Ford, Tobias Höllerer
James R. Zimmerman
José A. Rodrigues Nt, Jano Moreira de Souza, Geraldo Zimbrão, Geraldo Xexéo, Mutaleci Miranda
Norman E. Youngblood, Joel West
David A. Edgell
Lei Lei Meng, Robert Schafer
Heinz D. Knoell
R. Todd Stephens
Wendy Warren Austin
Dana Lynn Driscoll, H. Allen Brizee, Michael Salvo, Morgan Sousa
Olena Igorivna Goroshko
María José Crisóstomo-Acevedo, José Aurelio Medina-Garrido
Michael J. Klein
Jayantha P. Liyanage