The use of electronic media can be put in service in gathering, processing, evaluating, judging, organizing, and publishing information, which allows looking at communication from another angle, using other tools and links. We may organize our thoughts about the writing and its visual counterparts around the basic (and advanced) notions already accumulated and splendidly organized on the web. A somewhat eclectic way of originating this approach requires combining the best results from the efforts of people engaged in many domains, for example visual perception and action, psychology, computer science, philosophy, and also: