Waking Up the Neighborhood: Partnerships with Local Businesses and Art Communities

Waking Up the Neighborhood: Partnerships with Local Businesses and Art Communities

Catherine Hakala-Ausperk (Northeast Ohio Regional Library System, USA)
DOI: 10.4018/978-1-61350-387-4.ch002
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With competition for customers, funding, and success at a premium these days, libraries must find ways to throw in their lot with neighboring organizations and businesses in order to best serve their shared constituencies. This chapter examines success stories born from collaborations showing that all libraries can share in this type of success—no matter how big or little their community may be—and partner with local companies, businesses, social, and non-profits groups in ways that are not only cost-effective, but can also result in innovative revenue streams for all parties involved.
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Local Businesses

All businesses want the same thing—a stable financial future. Small, local businesses like retail and grocery stores often wait on the same customers many of us see every day within the walls of our libraries. In fact, our visitor counts sometimes far outpace what might be recorded in a nearby grocery store. This begs the questions: Why would libraries not want to help that business neighbor by offering low-cost, targeted advertising of their services to its patrons? Why not form a partnership that helps both sides attract more traffic and revenue. Profit is no longer a four-letter word in library circles. Failure is. That’s why CHUHL has openly courted, negotiated and profited alongside its business neighbors over the past few yearsand, in the end, our shared customers have benefitted as well. What follows are some examples of how CHUH reached out to its community to the benefit of all parties involved.

Complete Chapter List

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List of Reviewers
Table of Contents
Karen Ellis
Chapter 1
Sol M. Hirsch
The Library Partnership is a jointly operated facility that offers area residents full public library services and access to approximately thirty... Sample PDF
Neighborhood Resource Center: The Library Partnership
Chapter 2
Catherine Hakala-Ausperk
With competition for customers, funding, and success at a premium these days, libraries must find ways to throw in their lot with neighboring... Sample PDF
Waking Up the Neighborhood: Partnerships with Local Businesses and Art Communities
Chapter 3
Carolyn Brooks
The partnerships of the El Dorado County Library system (EDC Libraries) with the First 5 El Dorado Children and Families Commission (First 5 El... Sample PDF
El Dorado County Libraries in Collaboration with First 5 of El Dorado Children and Families Commission and Partnering Agencies
Chapter 4
Nkem Ekene Osuigwe
This chapter describes various readership promotion activities undertaken by a Nigerian State Public Library in partnership with schools, churches... Sample PDF
In Quest of Academic Achievement: A Public Library’s Partnerships in Onitsha, Anambra State, South East Nigeria
Chapter 5
Barbara Brattin
Providing public library services to a resort community whose members range from service industry workers to Hollywood moguls positions Wilkinson... Sample PDF
Lights, Camera, Library: Building Community through World Class Film
Chapter 6
Erica Segraves
The Mamie Doud Eisenhower Public Library is a single site, medium sized, municipal library in Broomfield, CO. After receiving an initial matched... Sample PDF
A New Evolution in Science Collaboration
Chapter 7
Susan Lovatt
“No public library, however large and well funded, can meet all the needs of its customers on its own” (2010, IFLA, p. 28). With fewer staff... Sample PDF
Cross – Generational Learning Case Study: A Working Partnership between Malahide Library and Malahide (Post-Primary) Community School
Chapter 8
Paolo Melillo, J. Clay Singleton, Robert K. Prescott, Susan Bach
This chapter describes the Orange County Library System’s financial literacy workshops and highlights the partnerships that made them a success.... Sample PDF
Smart Investing: Partnering to Promote Financial Literacy - The Orange County Library System Experience
Chapter 9
Peggy Thrasher
In 2008, the Hampstead Public Library partnered with the New Hampshire Carbon Challenge to encourage Hampstead residents to reduce their carbon... Sample PDF
The Hampstead Carbon Challenge
Chapter 10
A Second Chance  (pages 127-139)
Kathleen Houlihan
This chapter describes the history of the Second Chance Books Program, a partnership between the Austin Public Library and the Gardner Betts... Sample PDF
A Second Chance
Chapter 11
Lindsy D. Serrano
In New York City, over five thousand young adults are taken in to custody by the city’s department of juvenile justice. (Fenster-Sparber, 2008).... Sample PDF
A Rite of Passage: New York Public Library Passages Academy
Chapter 12
Bridging the Divide  (pages 149-162)
Hillary Dodge, Erica Rose
The purpose of this chapter is to provide an example of a productive working relationship between a public library and a public school district. For... Sample PDF
Bridging the Divide
Chapter 13
A Furry Partnership  (pages 163-179)
Mary L. Hall
This case study describes the partnership between the Bedford Public Library and an elementary school. This partnership consists of a program... Sample PDF
A Furry Partnership
Chapter 14
A Tale of Two Schools  (pages 180-192)
Karen Ellis
This case study illustrates two partnerships between the Taylor Public Library and two area schools, first with the Taylor Independent School... Sample PDF
A Tale of Two Schools
About the Contributors