Web-Based Surveys in China

Web-Based Surveys in China

Robert M. Davidson (City University of Hong Kong, Hong Kong), Carol S.P. Kim (Yahoo! Holding (HK) Ltd., Hong Kong), Maggie Y. Li (City University of Hong Kong, Hong Kong), Yuan Li (University of Southern California, USA) and Carol X.J. Ou (Polytechnic University of Hong Kong, Hong)
DOI: 10.4018/978-1-60566-138-4.ch010
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Abstract

In the last few years, Web-based surveys have received increased attention given their potential to cut the costs and time associated with paper-based surveys. In this chapter, we consider the feasibility of using the Web as a data collection medium in China, with a current Internet population of 253 million. Following a review of the literature regarding the design, implementation and application of Web surveys, and the current state of data collection in developing countries in general and China in particular, we describe how we have developed and implemented two Web-based survey instruments in the Chinese context. The survey data, both qualitative and quantitative, is analysed and discussed with a view to drawing up instructive guidance for researchers interested to use the Web as a data collection tool in China, as well as developing countries more generally. The Web-based survey has great potential in these contexts, if sensitively designed and implemented. We consider the implications of this research and identify areas where future research is necessary.
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2. Literature Review

In order to review the literature on web-based surveys in a systematic fashion, we followed the following protocol. Firstly, we reviewed the literature on web-based surveys in general (i.e. without any restriction to China or other developing countries), in order to identify current practices as well as the broadly recognised advantages and disadvantages of this adaptation of the paper-based survey method (§2.1). Secondly, we looked at current data collection methods in developing countries: we considered paper-, email- and web-based surveys (§2.2). These two areas of literature were not restricted to the Information Systems or Information Management domains. We explain our search protocol in greater detail below. Finally, we focused our literature search on the specific case of data collection in China (§2.3), and the use of web-surveys in that context (§2.4). At this stage of the search process, while we searched the English language databases, we also looked at Chinese language databases, which cover publications in Chinese that are published inside China. Finally, we summarise the relevant literature findings (§2.5).

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Associate Editors
Table of Contents
Preface
M. Gordon Hunter, Felix B. Tan
Acknowledgment
M. Gordon Hunter, Felix B. Tan
Chapter 1
Alexander Y. Yap
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A Composite Model for E-Commerce Diffusion: Revisited
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Chapter 2
Robert M. Davison, Yuan Li, Carol S.P. Kam
In the last few years, Web-based surveys have received increased attention given their potential to cut the costs and time associated with... Sample PDF
Web-Based Data Collection in China
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Chapter 3
Jaymeen R. Shah
Privacy laws for the Internet are difficult to develop and implement domestically and internationally. A clear problem is how such laws are limited... Sample PDF
Privacy Protection Overseas as Perceived by USA-Based IT Professionals
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Chapter 4
Hongxin Zhao, Seung Kim, Taewon Suh, Jianjun Du
This study attempts to examine empirically how social institutional factors relate to Internet diffusion in 39 countries. Based on nine-year... Sample PDF
Social Institutional Explanations of Global Internet Diffusion: A Cross-Country Analysis
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Chapter 5
Somya Joshi, Michael Barrett, Geoff Walsham, Sam Cappleman
This article investigates how, and with what success, global organisations design computer-based systems for knowledge sharing which aim to balance... Sample PDF
Balancing Local Knowledge Within Global Organisations Through Computer-Based Systems: An Activity Theory Approach
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Chapter 6
Kevin K.W. Ho, Byungjoon Yoo, Seunghee Yu, Kar Yan Tam
While previous studies on buy-it-now (BIN) auctions focus on the impact of BIN format on economic performances, our study focuses on factors that... Sample PDF
The Effect of Culture and Product Categories on the Level of Use of Buy-It-Now (BIN) Auctions by Sellers
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Chapter 7
Shirish C. Srivastava, Thompson S.H. Teo
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A Framework for Understanding Returns from E-Government
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Chapter 8
Juan Juan Zhang, Sang-Yong Tom Lee
This article studies the role of international spillover of information and communication technology (ICT) in economic growth. We examine the... Sample PDF
A Time Series Analysis of International ICT Spillover
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Chapter 9
William Wresch, Simon Fraser
Studies summarized by the United Nations Commission on Trade and Development continue to show that Small and Medium Enterprises (SMEs) in developing... Sample PDF
Technological Hurdles to Caribbean E-Commerce: Responses by Innovative Managers
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Chapter 10
Robert M. Davidson, Carol S.P. Kim, Maggie Y. Li, Yuan Li, Carol X.J. Ou
In the last few years, Web-based surveys have received increased attention given their potential to cut the costs and time associated with... Sample PDF
Web-Based Surveys in China
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Chapter 11
David Gefen, Tsipi Heart
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On the Need to Include National Culture as a Central Issue in E-Commerce Trust Beliefs
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Chapter 12
Steven Hornik
The horizontal and vertical dimensions of individualism and collectivism are an important characteristic of cultures. These dimensions have many... Sample PDF
Culture's Impact on Technology Mediated Learning: The Role of Horizontal and Vertical Individualism and Collectivism
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Chapter 13
Tamara Dinev, Massimo Bellotto, Paul Hart, Vincenzo Russo, Ilaria Serra, Christian Colautti
The study examines differences in individual’s privacy concerns and beliefs about government surveillance in Italy and the United States. By... Sample PDF
Internet Users' Privacy Concerns and Beliefs About Government Surveillance: An Exploratory Study of Differences Between Italy and the United States
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Chapter 14
Shaobo Ji, Qingfei Min, Weihe Han
The purpose of this study is to review current research activities concerning information systems (IS) in mainland China. We thus examined Chinese... Sample PDF
Information Systems Research in China: An Empirical Study
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Chapter 15
John Lim
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A Study in the East Asian Context on Computer Support of Pre-Negotiation and Negotiation Stages
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Chapter 16
Sang-Woo Lee, Myeong-Cheol Park, Dan J. Kim
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Mobile Number Portability in an Asymmetric Telecommunications Market: Korea Case
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Chapter 17
Hazel Taylor
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Vendor vs. Client Risks in Outsourced IT Projects: An Agency Theory Perspective
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Chapter 18
Susan K. Lippert, John A. Volkmar
Research to date on information technology (IT) adoption has focused primarily on homogeneous single country samples. This study integrates the... Sample PDF
Cultural Effects on Technology Performance and Utilization: A Comparison of U.S. and Canadian Users
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Chapter 19
Thompson S.H. Teo
The Internet can be used for different purposes ranging from simple Internet presence to using the Internet for business transformation. This study... Sample PDF
Basic vs. Advanced Modes of Internet Adoption: A Singapore Perspective
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Chapter 20
Clive Sanford, Anol Bhattacherjee
This article presents an interpretive analysis of the key problems and challenges to technology implementation in developing countries, based on a... Sample PDF
IT Implementation in a Developing Country Municipality: A Sociocognitive Analysis
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Chapter 21
Susan A. Sherer
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Comparative Study of IT Investment Management Processes in U.S. and Portugal
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Chapter 22
Ruey-Lin Hsiao
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Chapter 23
Syaiful Ali, Peter Green
Information technology plays a significant role enabling organisations to achieve their objectives. Accordingly, the governance mechanisms over the... Sample PDF
IT Governance Mechanisms in Public Sector Organisations: An Australian Context
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Chapter 24
Shirley Chan
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