Web or Chains: The Quest for Value

Web or Chains: The Quest for Value

Jarkko Vesa (Helsinki School of Economics, Finland)
Copyright: © 2005 |Pages: 25
DOI: 10.4018/978-1-59140-584-9.ch004
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Abstract

Vertical integration is not the only traditional concept that has been challenged in the current business environment where firm and industry boundaries have blurred, speed of technological change is increasing, and the focus of business has shifted from products to services. The whole concept of value creation is being reevaluated: in the past, value was created sequentially as a product’s value increased as it moved through a chain of activities — a value chain — from raw material to end products. However, today the value is being created constantly and in parallel. The main source of value is no longer in physical goods and products, but increasingly in services, skills, and knowledge. This development has forced researchers and businesspeople to look for new ways of modeling the concept of value creation. In this chapter, we will review some of the models and frameworks that have challenged the old value chain concept. The goal is to find useful frameworks that would help us to understand what is actually happening in the mobile industry today and in the future.

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Table of Contents
Chapter 1
Jarkko Vesa
“After 20 years of talking, this so-called convergence of computing and communications is happening.” Craig R. Barrett, CEO of Intel (BusinessWeek... Sample PDF
Anatomy of the Mobile Services Industry
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Chapter 2
Jarkko Vesa
This book is about mobile services in a networked economy. For some readers, the term “networked economy” may well be self-evident, but for others... Sample PDF
Towards a Networked Economy
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Chapter 3
Jarkko Vesa
In this chapter we will review existing theories and models of the boundaries of firms and industries. The goal is to gain a better understanding of... Sample PDF
Dynamic Boundaries and Vertical Integration
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Chapter 4
Jarkko Vesa
Vertical integration is not the only traditional concept that has been challenged in the current business environment where firm and industry... Sample PDF
Web or Chains: The Quest for Value
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Chapter 5
Jarkko Vesa
“Vertically integrated manufacturing firms are morphing into internal and external networks.” (Achrol & Kotler, 1999, p. 161) In the previous two... Sample PDF
Networks, Ecosystems and Clusters
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Chapter 6
Mobile Services in Japan  (pages 118-150)
Jarkko Vesa
In the second section of this book, we will focus on the mobile industry in Japan and Europe, specifically in Finland and the United Kingdom. The... Sample PDF
Mobile Services in Japan
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Chapter 7
Jarkko Vesa
“We don’t believe that a business model, where mobile operator takes a large proportion of our subscription revenue, is going to a viable long-term... Sample PDF
European Mobile Services Industry
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Chapter 8
Jarkko Vesa
“It is therefore dangerous to assume that there would ever be any major opportunities in the field of chargeable end-user services targeted for... Sample PDF
Mobile Services in Finland
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Chapter 9
Mobile Services in the UK  (pages 178-193)
Jarkko Vesa
On New Year’s Day 1985, Ernie Wise made Britain’s first cellphone call. Now, less than two decades later, most people in this country have a mobile... Sample PDF
Mobile Services in the UK
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Chapter 10
Jarkko Vesa
Now as we have gone through the characteristics of the three case markets, it is time to figure out what our analysis has revealed. In other words... Sample PDF
Mobile Markets vs. Mobile Ecosystems
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Chapter 11
Jarkko Vesa
The mobile telephony business used to be reasonably simple in the past: mobile services were provided by national monopolies, so nobody really cared... Sample PDF
Mobile Services in a Networked Economy
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