Web Page Adaptation and Presentation for Mobile Phones

Web Page Adaptation and Presentation for Mobile Phones

Yuki Arase (Osaka University, Japan), Takahiro Hara (Osaka University, Japan) and Shojiro Nishio (Osaka University, Japan)
DOI: 10.4018/978-1-61520-761-9.ch012
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According to the explosive growth of mobile phones, mobile Web has been a part of our life. People can access the Web with their mobile phones and obtain information anywhere and anytime. This trend will stimulate the coming of mobile commerce, where people look for and purchase products on the Web whenever they want. Mobile Web is one of the key technologies for mobile commerce. However, since mobile phones have to be handheld, their interface is strictly limited. Users have to browse large-sized Web pages designed for large displays with a small screen and poor input capability of mobile phones. Additionally, considering mobile users browse Web pages in various situations, users’ needs towards presentation functionalities may different depending on their browsing situations. To provide comfortable Web browsing experience under these constraints, we have proposed two systems for mobile phone users. One system provides various presentation functions for Web browsing so that users can select appropriate ones based on their browsing situations. The other system provides functions to navigate users within a Web page so that they can find the information of their interest without getting lost in the page. In this chapter, we briefly introduce designs of these systems and introduce results of user experiments, through which we show that our systems can reduce users’ burden on mobile Web by enabling to select appropriate presentation functions adapted to their situations and by navigating them on a large Web page with the entertaining interface.
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We are witnessing the explosive growth of mobile devices. The number of mobile subscribers in the world is projected to be over 4 billion by 2010 from 2.7 billion at the end of 2006.According to this trend, Web access using mobile phones has been also getting popular. In some countries, such as Japan and India, the number of users who access the Web using their mobile phones has exceeded that of PC users. The mobile Web is already a part of our life. At the same time, electronic commerce has got popular as well. Considering these facts, we can expect that the next decade will be the decade of mobile commerce. As a key technology of mobile commerce, mobile Web browsing is important, since people find something to purchase on the mobile Web anywhere and anytime.

However, the current usability of mobile Web is still far from comfortable standard. The problems are twofold: the one comes from a low-bandwidth and the other does from the poor interface of mobile phones, i.e., a small screen and poor input capability. As for the bandwidth, the situation is getting better according to the improvement of the communication facilities, which is apparent from the launch of the advanced connection services, such as 3G and CDMA. On the other hand, the limited interfaces are difficult to improve, since mobile phones have to be handheld. In this chapter, we focus on conventional mobile phones, which only have an ordinary (non-touch) screen and a telephone keypad. As represented by the iPhone from Apple, some advanced smart phones with a touch-screen of comparatively larger size are released; however, the majority of mobile phones in the world still follow the conventional style. Such conventional mobile phones are especially suffered by their limited interfaces on Web browsing.

To solve the problems on Web browsing using mobile phones, we have proposed two browsing systems to provide following functions:

  • 1.

    Selectable presentation functions based on multimodal mobile user situations

  • 2.

    Navigation within a Web page

The rest of this chapter is organized as follows. We firstly review prior works related to Web page presentation on mobile devices. Next, we introduce the first and the second system and report the user evaluation. Finally we describe future direction and conclude our chapter.


To solve problems of Web browsing using mobile phones, many studies have been conducted. Power Browser (Buyukkokten, Garcia-Molina & Paepcke, 2000; 2001) summarizes text contents within a Web page and then creates an index of the page, deleting all images within the page. When users select a content from the index of the page, it is fully displayed. By doing so, it can reduce the size of the Web page and display more contents on the small screens of mobile phones. RSVP Browser (Bruijin, Spence & Chong, 2002) extracts and sequentially displays important images from a Web page. Doing this allows users to grasp the outline of the page without being bothered by operations. However, it is effective only for pages that contain many meaningful and large images associated with the content.

Some commercial Web browsers for mobile phones, such as the NetFront (NetFront) and the Opera for Mobile (Opera for Mobile), are initially installed in recently released mobile phones. Among them, restructuring Web pages is standard so that users can read pages using only vertical scrolling. However, it is difficult to properly restructure a complicated Web page, e.g., one containing nesting tables.

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Editorial Advisory Board
Table of Contents
Wenchang Fang
Wen-Chen Hu, Yanjun Zuo
Wen-Chen Hu, Yanjun Zuo
Chapter 1
Nan Jing, Yong Yao, Yanbo Ru
Context-aware advertising is one of the most critical components in the Internet ecosystem today because most WWW publisher’s revenue highly depends... Sample PDF
A User Context-Aware Advertising Framework for the Mobile Web
Chapter 2
I-Horng Jeng
Mobile commerce is one of emerging inter-discipline technology which integrates the network protocol, multimodal sensation, storage management, and... Sample PDF
Plugging into the Online Database and Playing Secure Mobile Commerce
Chapter 3
John Garofalakis, Antonia Stefani, Vassilios Stefanis
Business to Consumer M-commerce applications, are data-intensive, user-driven, and have increasing needs for accessibility, efficiency, adaptivity... Sample PDF
Quality Evaluation of B2C m-commerce Using the ISO9126 Quality Standard
Chapter 4
Robert Farrell, Catalina Danis, Thomas Erickson, Jason Ellis, Jim Christensen, Mark Bailey, Wendy A. Kellogg
Mobile communication is a key enabler for economic, social and political change in developing regions of the world. Today’s internet-enabled... Sample PDF
A Picture and a Thousand Words: Visual Scaffolding for Mobile Communication in the Developing World
Chapter 5
Anna Kress, David Linner, Stephan Steglich
As a new platform for mobile applications the “Mobile Web” has recently gained importance. However, the Web as an application platform presents a... Sample PDF
Web Applications on the Move –Opening Up New Opportunities for Mobile Developers
Chapter 6
Qiang Fang, Xiaoyun Huang, Shuenn-Yuh Lee
Cardiovascular disease has become the world’s number one killer. The prevalence of cardiovascular disease has caused many unnecessary premature... Sample PDF
A J2ME Mobile Application for Normal and Abnormal ECG Rhythm Analysis
Chapter 7
Ziad Hunaiti, Daniel Tairo, Eliamani Sedoyeka, Sammi Elgazzar
This chapter discuss the challenges facing mobile commerce deployment in the United Kingdom. Although the number of mobile phone users is increasing... Sample PDF
Factors Facing Mobile Commerce Deployment in United Kingdom
Chapter 8
Fan Wu, Emmanuel Agu, Clifford Lindsay, Chung-han Chen
Advances in ubiquitous displays and wireless communications have fueled the emergence of exciting mobile graphics applications including 3D virtual... Sample PDF
UbiWave: A Novel Energy-Efficient End-to-End Solution for Mobile 3D Graphics
Chapter 9
Maria Chiara Laghi, Michele Amoretti, Gianni Conte
True ubiquitous computing requires peer-to-peer service sharing on mobile platforms, with application entities communicating and providing services... Sample PDF
Peer-to-Peer Service Sharing on Mobile Platforms
Chapter 10
Elisa Gonzalez Boix, Christophe Scholliers, Andoni Lombide Carreton, Tom Van Cutsem, Stijn Mostinckx, Wolfgang De Meuter
This chapter is about programming mobile handheld devices with a scripting language called AmbientTalk. This language has been designed with the... Sample PDF
Scripting Mobile Devices with AmbientTalk
Chapter 11
Ashraf M.A. Ahmad, Mariam M. Biltawi
Handling interrupts is at the heart of a real time operating systems, such operating systems are the Mobile OS. The most commonly used Mobile OS are... Sample PDF
Interrupt Handling in Symbian and Linux Mobile Operating Systems
Chapter 12
Yuki Arase, Takahiro Hara, Shojiro Nishio
According to the explosive growth of mobile phones, mobile Web has been a part of our life. People can access the Web with their mobile phones and... Sample PDF
Web Page Adaptation and Presentation for Mobile Phones
Chapter 13
Wen-Chen Hu, Naima Kaabouch, Hung-Jen Yang, Weihong Hu
The world has witnessed the blossom of mobile commerce in the past few years. Traditional Web pages are mainly designed for desktop or notebook... Sample PDF
Technologies and Systems for Web Content Adaptation
Chapter 14
Haibo Hu, Junyang Zhou, Jianliang Xu, Joseph Kee-Yin Ng
Location positioning by GPS has become a standard function in modern handheld device specifications. Even in indoor environments, positioning by... Sample PDF
Positioning and Privacy in Location-Based Services
Chapter 15
Yanjun Zuo
There has been an increasing popularity of Radio Frequency Identification (RFID) techniques in various applications. A tiny RFID tag is attached to... Sample PDF
Survivability in RFID Systems
Chapter 16
Lei Chen, Shaoen Wu, Yiming Ji, Ming Yang
Mobile and handheld devices are becoming an integral part of people’s work, life and entertainment. These lightweight pocket-sized devices offer... Sample PDF
Mobile and Handheld Security
Chapter 17
Dhananjay Singh, Hoon-Jae Lee
This chapter introduces the Proactive Micro Mobility (PMM) Protocol for the optimization of network load. We present a novel approach to design and... Sample PDF
Design and Performance Evaluation of a Proactive Micro Mobility Protocol for Mobile Networks
Chapter 18
Phillip Olla
This chapter provides a survey of mobile broadband revenue models deployed by mobile network operators in the UK, USA and Canada. The survey of... Sample PDF
A Comparative Review of Handheld Devices Internet Connectivity Revenue Models to Support Mobile Learning
Chapter 19
Mobile Vision on Movement  (pages 357-374)
Lambert Spaanenburg, Suleyman Malki
In the early days of photography, camera movement was a nuisance that could blur a picture. Once movement becomes measurable by micro-mechanical... Sample PDF
Mobile Vision on Movement
Chapter 20
Peter Lambert, Stefaan Mys, Jozef Škorupa, Jürgen Slowack, Rik Van de Walle, Christos Grecos
In the context of digital video coding, recent insights have led to a new video coding paradigm called Distributed Video Coding, or DVC... Sample PDF
Distributed Video Coding for Video Communication on Mobile Devices and Sensors
Chapter 21
Peter Lambert, Stefaan Mys, Jozef Škorupa, Jürgen Slowack, Rik Van de Walle, Ming Yuan Yang, Christos Grecos, Vassilios Argiriou
The latest video coding standard (Wiegand, 2003), H.264/AVC, uses variable block sizes ranging from 16x16 to 4x4 to perform motion estimation in... Sample PDF
Fast Mode Decision in H.264/AVC
Chapter 22
Mobile Video Streaming  (pages 425-438)
Chung-wei Lee, Joshua L. Smith
Mobile video streaming is a natural augmentation to today’s thriving Internet video streaming service. With the rapid growth of the capability of... Sample PDF
Mobile Video Streaming
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