Web Portals as an Exemplar for Tourist Destinations
Michelle Rowe (Edith Cowan University, Australia), Wayne Pease (University of Southern Queensland, Australia) and Pauline McLeod (University of Southern Queensland, Australia)
Copyright: © 2007
Continuing on from an earlier article in this publication that considers portals and their relevance to destination tourism, this article investigates the case study of the Margaretriver.com Web portal. Margaretriver.com is based on a brokerage model of portals and this structure has been important to its development. Also critical to its success is the collective approach taken by small and medium tourist enterprises (SMTEs) as they have coalesced around shared assets that belong to the region.