In earlier chapters we discussed the need to link Web presence strategy with anticipated small business direction and motivations - where this strategy would invariably be reflected in the business’s Website activities. In this chapter we examine and elaborate on the diversity of options available to the small business operator when hosting their Web presence - hosting options that can impact on Websites features. Arguably, the appropriate use of Web hosting services have evolved to the point were they are an integral part of the Web presence experience for the small business operator.
Web Presence Options
Previously we discussed the notion of a small business Web presence as opposed to its own Website. In reality, it is typical for a small business to have its own Website, but then perhaps also have some sort of presence on other Websites, such as Web portals (which are discussed later in this chapter). In order to discuss the different options that are available to small businesses, it is necessary to first examine the different aspects that are involved in Web presence hosting.