Web Presence Hosting

Web Presence Hosting

Stephen Burgess (Victoria University, Australia), Carmine Carmine Sellitto (Victoria University, Australia) and Stan Karanasios (Leeds University Business School and AIMTech Research Group, UK)
DOI: 10.4018/978-1-60566-224-4.ch006
OnDemand PDF Download:
$37.50

Abstract

In earlier chapters we discussed the need to link Web presence strategy with anticipated small business direction and motivations - where this strategy would invariably be reflected in the business’s Website activities. In this chapter we examine and elaborate on the diversity of options available to the small business operator when hosting their Web presence - hosting options that can impact on Websites features. Arguably, the appropriate use of Web hosting services have evolved to the point were they are an integral part of the Web presence experience for the small business operator.
Chapter Preview
Top

Web Presence Options

Previously we discussed the notion of a small business Web presence as opposed to its own Website. In reality, it is typical for a small business to have its own Website, but then perhaps also have some sort of presence on other Websites, such as Web portals (which are discussed later in this chapter). In order to discuss the different options that are available to small businesses, it is necessary to first examine the different aspects that are involved in Web presence hosting.

Complete Chapter List

Search this Book:
Reset
Table of Contents
Foreword
M. Gordon Hunter
Preface
Stephen Burgess, Carmine Carmine Sellitto, Stan Karanasios
Chapter 1
Introduction  (pages 1-26)
Stephen Burgess, Carmine Carmine Sellitto, Stan Karanasios
Over the last decade there has been a great deal of research into the use of Information and Communication Technologies (ICTs) in small businesses.... Sample PDF
Introduction
$37.50
Chapter 2
Stephen Burgess, Carmine Carmine Sellitto, Stan Karanasios
Whilst writing this book it has become apparent to us that small businesses face numerous challenges and issues when they are considering their Web... Sample PDF
Web Presence Lessons for Small Businesses
$37.50
Chapter 3
Stephen Burgess, Carmine Carmine Sellitto, Stan Karanasios
The new global economy has resulted in the availability of unprecedented opportunities for small business. ICTs in particular have contributed to... Sample PDF
Readiness for a Web Presence
$37.50
Chapter 4
Stephen Burgess, Carmine Carmine Sellitto, Stan Karanasios
In the previous chapter we highlighted the importance of planning for an effective Web presence. In fact, the existence of a disciplined planning... Sample PDF
Business Strategy and Planning
$37.50
Chapter 5
Stephen Burgess, Carmine Carmine Sellitto, Stan Karanasios
The purpose of this chapter is to discuss how a small business decides upon its Web presence strategy and then determines what features will make up... Sample PDF
Web Presence Strategy and Content
$37.50
Chapter 6
Web Presence Hosting  (pages 141-167)
Stephen Burgess, Carmine Carmine Sellitto, Stan Karanasios
In earlier chapters we discussed the need to link Web presence strategy with anticipated small business direction and motivations - where this... Sample PDF
Web Presence Hosting
$37.50
Chapter 7
Website Design  (pages 168-196)
Stephen Burgess, Carmine Carmine Sellitto, Stan Karanasios
This is the most technical of the chapters in this book. It is centred on Website design and is the only chapter in the book where we exclusively... Sample PDF
Website Design
$37.50
Chapter 8
Web Presence Promotion  (pages 197-222)
Stephen Burgess, Carmine Carmine Sellitto, Stan Karanasios
There are literally millions of businesses with a Web presence on the Web and more and more being added every day, all competing to attract... Sample PDF
Web Presence Promotion
$37.50
Chapter 9
Web Presence Governance  (pages 223-252)
Stephen Burgess, Carmine Carmine Sellitto, Stan Karanasios
The initial idea behind this chapter was to expand on the issue of security, predominantly in relation to ensuring that a small business operator... Sample PDF
Web Presence Governance
$37.50
Chapter 10
Stephen Burgess, Carmine Carmine Sellitto, Stan Karanasios
This chapter examines the notion of how the success of a small business Web presence can be assessed. In doing so, there is initially a discussion... Sample PDF
Evaluating Web Presence Success
$37.50
Chapter 11
A Look at the Future  (pages 275-301)
Stephen Burgess, Carmine Carmine Sellitto, Stan Karanasios
This chapter serves to raise an awareness of some of the more cutting edge Internet innovations and applications that may become viable and useful... Sample PDF
A Look at the Future
$37.50
Chapter 12
What Led Us Here?  (pages 302-321)
Stephen Burgess, Carmine Carmine Sellitto, Stan Karanasios
This Appendix provides a brief overview of our PhDs - all of which involved research into small business adoption and use of ICT and Internet... Sample PDF
What Led Us Here?
$37.50
About the Authors