Web Site Experience Analysis

Web Site Experience Analysis

M. Vorvoreanu (University of Dayton, USA)
Copyright: © 2007 |Pages: 4
DOI: 10.4018/978-1-59140-792-8.ch032
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The Web site Experience Analysis (WEA) (Vorvoreanu, 2004) is a research protocol used to evaluate the experience of visiting a Web site. Currently, the dominant approach to Web site evaluation is usability, which is primarily concerned with ease of use (Brinck, Gergle, & Wood, 2002; Nielsen, 1993, 2000a; Nielsen & Norman, 2000; Nielsen & Tahir, 2002; Spool, 1999). While ease of use is an essential part of the experience of visiting a Web site, the Web site experience cannot be reduced to usability alone. Meanings, perceptions, and attitudes are also significant aspects of the Web site experience. Take the example of an emergency preparedness Web site such as Ready America (U.S. Department of Homeland Security, 2004). A usability evaluation of this Web site would assess whether information is easy to find, the site is easy to navigate, etc. WEA would take usability into consideration, but would also address other aspects of the Web site experience, asking questions such as: Did the Web site visitors understand the information? Were they persuaded? Where they scared? How likely are they to take the actions recommended? Did they perceive the Web site as credible? What are their understandings of the Web site authors’ intentions? In short, WEA taps into the communication aspect of visiting a Web site. Its purpose is to create a map of the user’s Web site experience, complete with meanings, perceptions, and interpretations.

Complete Chapter List

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Table of Contents
Joseph B. Walther
Rodney A. Reynolds, Robert Woods, Jason D. Baker
Chapter 1
J. Jamsen, K. Corley
With computer network access nearly ubiquitous in much of the world, alternative means of data col-lection are being made available to researchers.... Sample PDF
E-Survey Methodology
Chapter 2
Web Survey Design  (pages 9-18)
M. McCord
The Web survey design chapter covers the process of creating a Web (online) survey system. Along with technical requirements, the chapter gives... Sample PDF
Web Survey Design
Chapter 3
L. Roberts
In the past decade, many paper-and-pencil surveys and measures have been converted into electronic formats for administration via the Internet. In... Sample PDF
Opportunities and Constraints of Electronic Research
Chapter 4
M. Singh, S. Burgess
This chapter discusses the application of new technologies to scholarly research. It highlights the process, benefits and challenges of online data... Sample PDF
Electronic Data Collection Methods
Chapter 5
J. Lumsden
As a new medium for questionnaire delivery, the internet has the potential to revolutionize the survey process. Online (web-based) questionnaires... Sample PDF
Online-Questionaire Design Guidelines
Chapter 6
M. Lang
This paper presents a number of insights gained from a dual-mode survey of software designers recently conducted in Ireland. It describes the... Sample PDF
Dual-Mode Electronic Survey Lessons and Experiences
Chapter 7
J. Artz
An online survey uses World Wide Web technology to deliver a survey instrument to a geographically dispersed audience, thus providing the benefits... Sample PDF
Software Design Tips for Online Surveys
Chapter 8
J. Ye
The widespread use of personal computers in the work place and at home has created a new opportunity of conducting research. With the increasing... Sample PDF
Overcoming Challenges to Conducting Online Surveys
Chapter 9
G. Beidernikl
Online surveys have grown very popular in the past few years. They offer some major advantages compared to paper-and-pencil surveys. Nevertheless... Sample PDF
Sampling in Online Surveys
Chapter 10
L. Roberts
This paper explores the measurement equivalence of paper-and pencil and electronic surveys and measures. After reviewing competing claims and the... Sample PDF
Equivalence of Electronic and Off-Line Measures
Chapter 11
R. Dixon
This paper discusses the outcomes of two data collection methods involving questionnaires distributed to members of an organization. One group... Sample PDF
Electronic vs. Conventional Surveys
Chapter 12
C. Gurau
Facilitated by the technological advancements in Internet applications, online surveys have become a powerful tool to collect primary data on a... Sample PDF
The Ethics of Online Surveys
Chapter 13
A. Sturgill, P. Jongsuwanwattana
International data collection offers the possibility of greater external validity for studies. However, using the Internet to collect information... Sample PDF
Legal and Ethical Concerns of Collecting Data Online
Chapter 14
J. Melton, L. Reynolds
Internet dependency measures need to be refined from the previous measurements with regard to media dependency in order to more fully understand... Sample PDF
Measuring Internet Dependency
Chapter 15
G. Rosenkrans
Accurate and consistent metrics are critical for determining online advertising effectiveness and for the growth of online advertising spending.... Sample PDF
Online Advertising Metrics
Chapter 16
D. Aiken
This chapter is designed to answer two fundamental questions related to research on electronic surveys and measures. First, what are some of the... Sample PDF
Measurements in E-Business
Chapter 17
R. Botta
Although public relations has been an established field for more than 100 years, standardized measures have only recently been introduced. In an... Sample PDF
Measurement in Public Relations
Chapter 18
L. Reynolds
Numerous instruments have been created over the last several decades for measuring both extrinsic and intrinsic values as they are made manifest in... Sample PDF
Measuring Intrinsic Motivations
Chapter 19
Measuring Disagreement  (pages 174-187)
B. Whitworth
Agreement is an important goal of computer-mediated and face-to-face groups. This paper suggests a measure disagreement in groups facing limited... Sample PDF
Measuring Disagreement
Chapter 20
Measuring Cognitive Load  (pages 188-194)
N. Hogg
Cognitive load theory describes learning in terms of a processing system when all too often working memory is overloaded and learning is impeded.... Sample PDF
Measuring Cognitive Load
Chapter 21
J.D. Wallace
Part of the importance of descriptive studies such as surveys is the identification of directions and issues that can be pursued in future research.... Sample PDF
Surveying Online Scholarship
Chapter 22
J.D. Wallace
This chapter asks “what is meant by computer-mediated communication research?” Numerous databases were examined concerning business, education... Sample PDF
Computer-Mediated Communication Research
Chapter 23
S. Papagiannidis
Mixed-mode approaches are often used to boost response rates and reduce costs. Still, they can increase the complexity of designing, deploying and... Sample PDF
Mixed-Mode Surveys with Netservey
Chapter 24
Bruce Aaron
Within the Accenture Corporation, the CDO (Capability Development Organization), which manages human resource development, designed and implemented... Sample PDF
Design and Development of an Electronic Survey System
Chapter 25
B. Wachsmuth
At Seton Hall University we developed Asset, a web-based Academic Survey System and Evaluation Tool to design, administer, and analyze surveys. This... Sample PDF
Open Source Surveys with Asset
Chapter 26
Katja Lozar Manfreda, Vasja Vehovar
The chapter describes a Web portal, dedicated to survey research, using modern information-communication technologies, especially the WWW. Although... Sample PDF
Web Survey Methodology (WebSM) Portalatform
Chapter 27
Hallie D’Agruma, Erika A. Zollet
The features of Datacurious, a web-based survey software program designed specifically for academic research, are examined in this article.... Sample PDF
Web-Based Survey Software for Academic Research
Chapter 28
G. Beidernikl
The article compares two major online survey tools made in Germany: Rogator and Formgen. Both are of a very high standard and can highly be... Sample PDF
Comparison of Online Surveys Tools
Chapter 29
E. Park
This chapter offers an introductory description of SurveyTracker software. Comparisons are made to competitor software programs. The central focus... Sample PDF
Survey Tracker E-Mail/ Web Survey Software
Chapter 30
J. Baker
One of the significant advances in software design afforded by the internet has been the open source movement, an effort to collaboratively create... Sample PDF
Open Source Survey Software
Chapter 31
Hyperlink Analysis  (pages 277-282)
M. Thelwall
Hyperlink analysis is a collection of techniques that researchers can use to identify patterns in the hyperlinks between collections of web sites.... Sample PDF
Hyperlink Analysis
Chapter 32
M. Vorvoreanu
The Web site Experience Analysis (WEA) (Vorvoreanu, 2004) is a research protocol used to evaluate the experience of visiting a Web site. Currently... Sample PDF
Web Site Experience Analysis
Chapter 33
T. O’Daniel
Getting data to yield their insights can be hard work. This is especially true with survey data, which tends to be oriented toward the presence or... Sample PDF
Bit-Wise Coding for Exploratory Analysis
Chapter 34
R. Reynolds
Doll and Tofkzadeh (1988) developed their measure of End-User Computing Satisfaction because ‘decision analysis’ (examination of specific uses of... Sample PDF
Measurment of End-User Computing Satisfaction
Chapter 35
R. Reynolds
Several researchers (e.g., Carter & Greenberg, 1965; Flanagin, & Metzger, 2000; Fogg, 2002; Johnson & Kaye, 2004; Newhagen & Nass, 1989) discuss or... Sample PDF
Web Credibility Measurment
Chapter 36
J. Baker
Understanding the psychosocial classroom environment has been important in both traditional face-to-face courses and online education. Trickett and... Sample PDF
Constructivist Online Learning Environment Survey
Chapter 37
W. Brown
The celebrity-persona parasocial identification scale (CPI) is designed to measure how media consumers develop identification with celebrities or... Sample PDF
Celebrity-Persona Identification Scale
Chapter 38
M. McCord
The Technology Acceptance Model (TAM) (Davis, 1989) measures perceived usefulness and perceived ease of use as predictors of a user’s intent to use... Sample PDF
Technology Acceptance Model
Chapter 39
M. Bocarnea
The celebrity-persona parasocial interaction scale (CPPI) is designed to measure how media consumers form parasocial relationships with celebrities... Sample PDF
Celebrity-Persona Parasocial Interaction Scale
Chapter 40
K. Marmenout
The Organizational Culture Profile (OCP) is an instrument initially developed by O’Reilly, Chatman and Caldwell (1991) to assess person-organization... Sample PDF
Organizational Culture Profile
Chapter 41
Measuring Online Flow  (pages 317-319)
D. Aiken
Examination of the flow construct began almost twenty years ago. Csikszentmihalyi has written extensively on this notion loosely described as... Sample PDF
Measuring Online Flow
Chapter 42
R. Woods
The Personal Report of Communication Apprehension (PRCA-24) (McCroskey, 1982) measures communication apprehension. Communication apprehension (CA)... Sample PDF
Personal Report of Communication Apprhension
Chapter 43
L. Shen, J. Dillard
The theory of psychological reactance (Brehm, 1966; Brehm & Brehm, 1981; Wicklund, 1974) has often been called upon to explain the failure of... Sample PDF
Reactance Proneness Assessment
Chapter 44
J. Dillard, L. Shen
According to appraisal theories of emotion, negative emotions arise from the perception that the environment is in an incongruent relationship with... Sample PDF
Self-Report Measures of Discrete Emotions
Chapter 45
S. Sargent
Traditionally, communication scholars have been most concerned with how, when, where, and with whom individuals choose to communicate. While... Sample PDF
The Listening Styles Profile
Chapter 46
R. Dennis, M. Bocarnea
The SLAI measures the seven concepts found in Patterson’s (2003) theory of servant leadership. According to Patterson, the servant leader (a) leads... Sample PDF
Servant Leadership Assessment Instrument
Chapter 47
C. Kiewitz, J. Weaver
We describe two short form versions of the self-report Aggression Questionnaire initially developed by Buss and Perry (1992). Often referred to as... Sample PDF
The Aggression Questionnaire
Chapter 48
Motivational Gifts Survey  (pages 348-351)
D. DellaVecchio
This Motivational Gifts Survey (MGS) is designed as a seven-scale instrument that measures motivational gifts in order to provide profiles that are... Sample PDF
Motivational Gifts Survey
Chapter 49
J. Baker
According to Barak and English (2002), the use of Internet-based psychological tests is an extension of computerized testing which emerged in the... Sample PDF
Queendom Online Test Repository
Chapter 50
S. Berry, R. Woods
The Willingness to Communicate (WTC) Scale (McCroskey & Richmond, 1985) measures a respondent’s tendency to approach or avoid initiating... Sample PDF
Willingness to Communicate
Chapter 51
S. Berry, R. Woods
The Leadership Practices Inventory (LPI) (Posner & Kouzes, 2002) was designed to measure what people did when they were at their “personal best” in... Sample PDF
Leadership Practicies Inventory
Chapter 52
J. Weaver, C. Kiewitz
We describe a newly developed 12-item short form version of the self-report Eysenck Personality Questionnaire (EPQ) originally developed by Eysenck... Sample PDF
Eysenck Personality Questionnaire
Chapter 53
S. Berry, R. Woods
The Personal Report of Intercultural Communication Apprehension (PRICA) (Neuliep & McCroskey, 1997) measures the fear people experience when... Sample PDF
Personal Report of Intercultural Communication Apprehension
Chapter 54
Gender Role Inventory  (pages 367-370)
J. Weaver
We describe a newly developed 14-item inventory designed to measure two dimensions – agency and communion – of gender role self perceptions. The... Sample PDF
Gender Role Inventory
Chapter 55
S Sargent
In the past decade, the growth of the Internet has been undeniable, affecting the way people communicate, interact, and gather information.... Sample PDF
Internet Motives Questionnaire
Chapter 56
S. Berry
The Situational Communication Apprehension Measure (SCAM) was developed by McCroskey and Richmond (1982, 1985) to measure state communication... Sample PDF
Situational Communication Apprehension Measure
About the Authors