Web Sites and the Law: An Avenue for Localization

Web Sites and the Law: An Avenue for Localization

K. Kelly (Texas State University, USA) and J. Jones (University of the Incarnate Word, USA)
DOI: 10.4018/978-1-59904-213-8.ch013
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Abstract

By adhering to cultural expectations, a Web site can build ethos with an intercultural audience. Those who create successful intercultural Web sites and Web site content must understand the laws and legal systems of the target country to create Web sites that the target audience will view as trustworthy. Laws create certain expectations in audiences, and when a seller violates such laws or even appears to violate such laws, it can create a loss of consumer confidence. This chapter examines certain legal and cultural issues that will instantly brand a Web site as unreliable, because part of developing a successful international Internet business is developing an ethos that potential customers can trust. The ideas and opinions presented here should be viewed as a means for raising awareness of diverse legal cultures and reduce the need to make costly changes as a result of legal advice given outside of an appropriate cultural context.

Complete Chapter List

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Table of Contents
Foreword
Charles Ess
Preface
Kirk St.Amant
Acknowledgments
Kirk St.Amant
Chapter 1
S. He
In the hay-days of the Internet boom, most software packages used on the Internet were in English, as were most Web sites and search engines. Since... Sample PDF
Internet Multilinguality: Challenges, Dimensions, and Recommendations
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Chapter 2
R. Tarsiero
This chapter introduces the embodied metaphor as a means of studying the multifaceted relationship between computer-mediated communication (CMC) and... Sample PDF
Linguistics of Computer-Mediated Communication: Approaching the Metaphor
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Chapter 3
N. St. Germaine-Madison
American “ownership” of the World Wide Web is on the decline. In fact, two-thirds to three-fourths of Internet users are not native speakers of... Sample PDF
Machine Translation as the Future of International Online Communication
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Chapter 4
W. Lee
In today’s global environment, a myriad of communication mechanisms enable cultures around the world to interact with one another and form complex... Sample PDF
Classifying Web Users: A Cultural Value-Based Approach
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Chapter 5
Y. Xia
This study incorporates the effects of culture and computer-mediated communication (CMC) in the investigation of Chinese college students’ use of... Sample PDF
Intercultural Computer-Mediated Communication Between Chinese and U.S. College Students
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Chapter 6
B. Olaniran
The issue of globalization is one that contemporary organizations are constantly trying to unravel. However, globalization has brought about or... Sample PDF
Culture and Communication Challenges in Virtual Workspaces
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Chapter 7
S. Simoff, F. Sudweeks
Virtual teams and their leaders are key players in global organizations. Using teams of workers dispersed temporally and geographically has changed... Sample PDF
The Language of Leaders: Identifying Emergent Leaders in Global Virtual Teams
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Chapter 8
P. Brewer
Within a single business day, technical communicators may be challenged to work with colleagues located in a variety of nations. In such... Sample PDF
Researching Online Intercultural Dialog in Business: Using Established Methods to Create New Tools
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Chapter 9
Barry Thatcher
The countries and cultures of the world are becoming much more interdependent. At the same time, the development and use of the World Wide Web has... Sample PDF
Web Site Analysis Across Cultures: An Inquiry into Intercultural Values and Web Site Design
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Chapter 10
A. Faiola, S. Matei
Several technological developments have altered our world in the last half-century. Among these were the new information processing and distribution... Sample PDF
Cultural Cognitive Style and the Web: Toward a Theory and Practice of Web Design for International Users
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Chapter 11
M. Hermeking
Though the Internet continuously gains much popularity on a global scale, marketing research reveals enormous national differences and disparities... Sample PDF
Global Internet Usage, Web Site Design, and Cultural Communication Preferences: Contributions from Cross-Cultural Marketing and Advertising Research
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Chapter 12
Y. Ibrahim
The Internet is often thought of as a unified technology that transcends traditional geopolitical boundaries. For this reason, early discussions of... Sample PDF
Global Governance and the Local Internet
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Chapter 13
K. Kelly, J. Jones
By adhering to cultural expectations, a Web site can build ethos with an intercultural audience. Those who create successful intercultural Web sites... Sample PDF
Web Sites and the Law: An Avenue for Localization
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Chapter 14
V. Agarwal
The conceptualization of privacy has been the subject of much debate for more than a century in scholar-ship ranging from social philosophy and... Sample PDF
A Frame Analysis of Privacy Regulation in an International Arena: Understanding Interdependency in a Globalized World
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Chapter 15
C. Wang
Friedman (2005) argues that the rapid growth of Internet technology is fundamentally changing human life in modern societies. This Internet... Sample PDF
Cyberspace and Online Education: The Influences of Global Cyberculture on International Students
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Chapter 16
T. Chorney
New technologies and computer-mediated communication (CMC) in general seem inherently suited to result in constructive cross-cultural communication.... Sample PDF
Teaching, Learning, Negotiating: The World Wide Web as a Model for Successful Cross-Cultural Communication
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Chapter 17
K. Remtulla
Workplaces are transforming in the global age. Jobs are expanding and varying. Workers are more and more participating in a global workforce... Sample PDF
E-Learning and the Global Workforce: Social and Cultural Implications for Workplace Adult Education and Training
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Chapter 18
A. Ragusa
Changes in the availability and quality of communication technology have revolutionized, and fundamentally altered, learning environments. As... Sample PDF
The Impact of Sociocultural Factors in Multicultural Communication Environments: A Case Example from an Australian University's Provision of Distance Education in the Global Classroom
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About the Authors