What is Apparatgeist

Early 21st century societies are evolving into a hybrid of real and synthetic worlds where everyday activities are mediated by technology. The result is a new generation of users extending their everyday experiences into these emerging digital ecologies. However, what happens when users re-create their human identity in these spaces? How do the tools of new technologies such as the mobile phone allow them to capture and share their experiences? In order to address these issues, this chapter presents the findings from a three-year study into mobile phone use in urban culture. The study revealed that for a new generation, the mobile phone was integral in the formation of fluid social interactions and had accelerated urban mobility. Users once restrained by pre-made plans were able to spontaneously traverse the city and suburbs, swarming between friendship groups and activities. Distinct user archetypes emerged from these mobile phone driven sub-cultures whose practices brought about fundamental changes in social mores with respect to engagement and commitment, to notions of fluid time versus fixed time and, ultimately, to urban mobility. Connectivity had become central to what it means to have a social identity and users responded to this by merging bits of data to create their “ideal digital self” through which they communicate socially. Yet, recent developments in mobile phone design reveal the potential for a new generation of people to recontextualize their use in a way that moves beyond “the social” as they utilise sensors and data capturing and sharing functionalities in new mobile devices to augment their “social butterfly” identity with an ideology of a “socially conscious urban citizen.”