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What is Appeal

Handbook of Research on E-Learning Applications for Career and Technical Education: Technologies for Vocational Training
A measure of how well the learner liked or enjoyed the learning object.
Published in Chapter:
Using and Evaluating Learning Objects for Online Courses in Vocational Education
Simone C.O. Conceição (University of Wisconsin-Milwaukee, USA), Elaine Strachota (Milwaukee Area Technical College, USA), and Steven W. Schmidt (East Carolina University, USA)
DOI: 10.4018/978-1-60566-739-3.ch033
Abstract
The use of learning objects, such as videos, interactive games, and tutorials, has become increasingly popular in online vocational education. Used to reinforce concepts, to allow students to review subject matter, and to help students become more adept at procedural tasks, learning objects can enhance learning in online environments. This chapter presents an overview of learning objects, framed in a study that resulted in an instrument that can be used for student evaluation of learning objects. Also included is a discussion of the future of learning objects in online vocational education.
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Advertising Appeals Used in Children's Television Networks: An Analysis of the Advertisements on Disney Channel in Turkey
Refers to the use of attractive visuals or verbs in an advertisement to take attention of the target audience.
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