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What is Business Communities

Chapter 82
Encyclopedia of E-Collaboration
Patterns of formal and informal linkages between individuals, businesses, and other organizations such as government and voluntary agencies.
Published in Chapter:
The Role of Individual Trust in E-Collaboration
Terry Nolan (Auckland University of Technology, New Zealand) and Linda Macaulay (The University of Manchester, UK)
Copyright: © 2008 |Pages: 6
DOI: 10.4018/978-1-59904-000-4.ch081
Abstract
The subject of individual and interpersonal trust within communities has captured the attention of sociologists and psychologists for many decades, having intensified with the advent of virtual or online communities and their potential for increasing social inclusion. E-collaboration, particularly for business purposes, often requires the communication of “rich” information (Daft & Lengel, 1986), of high utility value to its recipients, such that it facilitates “rational action” (Ulrich, 2001).
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