A general theoretical approach put forward by Sussman, Hollander, and colleagues that focuses on the influence architecture and the built environment has on human behaviour and how people respond differently to the urban context depending on their own interpretation of a place.
Published in Chapter:
Eye-Tracking in the Real World: Insights About the Urban Environment
Jim Uttley (University of Sheffield, UK), James Simpson (University of Sheffield, UK), and Hussain Qasem (University of Sheffield, UK)
Copyright: © 2018
|Pages: 29
DOI: 10.4018/978-1-5225-3637-6.ch016
Abstract
Visual behaviour provides an objective and measurable indication of cognitive processes and perceptions that may otherwise be difficult to assess. The development of eye-tracking technology has allowed the accurate and relatively convenient measurement of visual behaviour. Most research using this technology has been based in a laboratory setting. This is not without good reason, as eye-tracking ‘in the wild'—in real, naturalistic, and outdoor settings—poses logistical and methodological difficulties. One particular limitation that afflicts eye-tracking research, including real-world eye-tracking, is the difficulty in directly attributing attention to what is being looked at. This chapter presents three case studies that illustrate the use of eye-tracking in real-world settings with attempts to overcome this limitation. The chapter concludes by discussing the future direction of eye-tracking research, including how to integrate it with multisensory experiences, its use in conjunction with virtual reality technology, and its implications for urban planning and environmental design.