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What is Cognitive Trust

Chapter 29
Handbook of Research on Social and Organizational Liabilities in Information Security
According to Lewis and Weigert (1985), the cognitive part of trust is the trusting behavior motivated by “good rational reasons” why the object of trust merits trust (p.972). In the e-commerce area, Xiao Komiak and Benbasat define cognitive trust as “a trustor’s rational expectation that a trustee will have the necessary competence, benevolence, and integrity to be relied upon” (2004, p.187). Cognitive trust has been called simply “trust” in many literatures, however, they call it cognitive when they compare it with emotional trust.
Published in Chapter:
The Sense of Security and Trust
Yuko Murayama (Iwate Prefectural University, Japan), Carl Hauser (Washington State University, USA), Natsuko Hikage (Iwate Prefectural University, Japan), and Basabi Chakraborty (Iwate Prefectural University, Japan)
Copyright: © 2009 |Pages: 10
DOI: 10.4018/978-1-60566-132-2.ch029
Abstract
The sense of security, identified with the Japanese term, Anshin, is identified as an important contributor to emotional trust. This viewpoint suggests that designers should consider the subjective sense of security as well as objective security measures in designing systems and their user interfaces. A survey of users reveals both the personal and the environmental factors contributing to the users’ sense of security when using the Internet. A more encompassing view of Anshin as including safety, reliability, and other non-functional properties of systems may provide additional insights for system design.
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