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What is Competitive Intelligence (CI)

Encyclopedia of Human Resources Information Systems: Challenges in e-HRM
Competitive intelligence aims at systematically feeding the organisational decision process with information about the organisational environment in order to make possible to learn about it and to take better decisions in consequence. In contrast to business intelligence (BI), CI depends heavily on the collection and analysis of qualitative information
Published in Chapter:
Knowledge Management Systems as a Framework for IT in Knowledge Management
Ángel L. Meroño-Cerdán (Universidad de Murcia, Spain)
DOI: 10.4018/978-1-59904-883-3.ch089
Abstract
Designing information systems from the traditional database orientation is not sufficient to cope with today’s organisational difficulties. Employees need information technologies (IT) which provide them not only with information but also with knowledge. In this context, using a knowledge management system (KMS) perspective can be appropriate. Although the potential benefits of applying this approach have been argued, there is evidence of failures when applying a KMS, caused normally by overestimating the role of technology. To suit the role of IT in KMS, a process perspective is proposed.
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More Results
Relationships between Wireless Technology Investment and Organizational Performance
CI is characterized as (1) the process of acquiring, analyzing, and evaluating any information about known and potential competitors systematically or (2) actionable information gained in this process.
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Big Data Analytics for Market Intelligence
sometimes referred to as corporate intelligence , refers to the ability to gather, analyze, and use information collected on competitors, customers, and other market factors that contribute to a business's competitive advantage.
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