According to Ferreira (2004) AU148: The in-text citation "Ferreira (2004)" is not in the reference list. Please correct the citation, add the reference to the list, or delete the citation. , there are two definitions of the term “intelligence”: one related to the Latin word Intelligentia , which corresponds to College to learn, understand, and the other related to the English term which means Intelligence information service. These definitions are in accordance with the definition of Fuld (1995) AU149: The in-text citation "Fuld (1995)" is not in the reference list. Please correct the citation, add the reference to the list, or delete the citation. , in which intelligence is the result of an information service, through a process of understanding the context, provides information parsed that serves to support decision-making.Among the various existing definitions in the literature, the SCIP settings – Strategic and Competitive Intelligence Professionals and ABRAIC-Brazilian Association of competitive intelligence analysts, in that competitive intelligence is a process of management of competitive environment and analysis of results, under the prism of domestic issues, in order to support decision-making. The competitive intelligence helps the managers of any organization to take the decision on information from various sources. Is a continuous process that involves legal and ethical information collection, analysis and dissemination of intelligence-controlled to the decision makers.
Published in Chapter:
The Marketing of Information and Knowledge Management
José Poças Rascão (Polytechnic Institute of Setúbal, Portugal)
Copyright: © 2017
|Pages: 29
DOI: 10.4018/978-1-5225-2394-9.ch005
Abstract
This chapter discusses the issues of customers´ satisfaction and needs, in terms of information, as a basis for the practice of marketing in information management. It underlines the arguments of the relationship between Marketing and information science. The main idea is that Marketing practice cannot occur without information about customers and to customers. This way, the relationship of marketing to information management, in information science, is emphasized. Likewise, the importance of the studies and research on Marketing of information, as philosophical approach of the information management process, is highlighted. The structure of the chapter synthesizes the existing academic work while seeking to generate new knowledge. Moreover, it presents the promotion and communication of information in organizations from the evolution of the concept of Marketing, in an integrated manner. Finally, the implications for future research are advanced.