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What is Computational Cognitive Models

Handbook of Research on User Interface Design and Evaluation for Mobile Technology
Programmable cognitive models that run on a computer
Published in Chapter:
Cognitive Models as Usability Testing Tools
Vanja Kljajevic (NewHeights Software, Canada and Carleton University, Canada)
DOI: 10.4018/978-1-59904-871-0.ch048
Abstract
This chapter discusses the idea that using computational cognitive models in usability testing has many benefits over the traditional approaches. It argues that computational cognitive models, anchored in the concept of cognitive architecture, offer an integrated approach to interactive behaviour emerging from the use of mobile phones. A cognitive architecture is a theoretical framework containing a set of relatively independent core constraints that are constant across time and tasks. It constrains models built within the cognitive theories based on the architectures, preventing proliferation of implausible theories. This proliferation, on the other hand, is typical of the traditional approaches to usability testing. In this chapter the benefits of using the model-based approach based on a cognitive architecture in usability testing will be discussed, with a special emphasis on mobile phone interfaces.
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Modeling Individual Decisions from Information Search
Mathematical models developed to understand human decision making, where these models use cognitive assumptions like imperfect memory and noise.
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