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Chapter 35
Handbook of Research on Web 2.0, 3.0, and X.0: Technologies, Business, and Social Applications
A business model meant to make professionally produced content available in open and portable channels.
Published in Chapter:
Enterprise 2.0: Leveraging Prosumerism 2.0 Using Web 2.0 and Web 3.0
Chaka Chaka (Walter Sisulu University, South Africa)
Copyright: © 2010 |Pages: 17
DOI: 10.4018/978-1-60566-384-5.ch035
Abstract
This chapter explores the possibility of synergising Enterprise 2.0 and Web 3.0 through Enterprise 2.0 participation technologies such as blogs, social networking sites (SNSs), media sharing sites (MSSs), and mashups. In short, Enterprise 2.0 is Web 2.0 as applied to the business or commercial domain, and Web 3.0 is a much refined and sleeker Web, extending and improving the offerings of Web 2.0. In addition, the chapter investigates the notion of Prosumerism 2.0 in the context of Enterprise 2.0 and Web 3.0. Against this backdrop, the chapter provides, firstly, a short overview of Enterprise 2.0 and Web 3.0. Secondly, it delineates and discusses the idea of Prosumerism 2.0 in relation to Enterprise 2.0 and Web 3.0. Thirdly, it outlines how Enterprise 2.0 and prosumer-generated content (PGC) can be monetised through harnessing the hybrid participation technologies such as SNSs and MSSs.
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