What is Customization

Adaptation of the offer to a customer's individual requirements.

Refers to the exploitation of context factors in order to adapt an application to the current situation of an user.

The process of tailoring or changing the content, environment, or the surroundings according to the specific needs and preferences of a unique user. Customization of services or products are notoriously of an elevated value as the user is given the feeling of being given special or preferential treatment thereby being more effective and useful (Montebello, 2018a).

Process of make or build according to individual specifications or preferences.

In this chapter this refers to a practice in which different aspects of youths’ lives – e.g., their cultures, identities, lifestyles, fashion and entertainment – become objects of targeted advertizing as determined by youths’ virtual habits or footprints in given mobile social networks (MoSoNets) such as MXit and MYMsta.

A process of creating or modifying a product or service according to individual or personal specifications or preferences.

Altering a system’s software code to include functionality specifically wanted by an organization, although not originally included in the package itself.

The act of modifying an artifact or system to meet the requirements of the individual. Modifying consumer information systems allows the consumer to pick and choose software based on their hedonic utility of the use of this material.

Can “gameplay” aspects be altered and reorganized to suit the player’s preferences (e.g. customized avatars, combination of exercises)?

The adjustment of products or services to individual needs. Basic characteristics are implemented in the product or service and may be controlled by parameters.

An ability of a business provider company to provide services or products that are appropriate and can meet the diverse needs of customers, which are unique and giving personalized experience for customers.

Organization capacity to give tailored products (goods, services, ideas, experiences, information) to satisfy the needs and preferences of an individual customer.

Customization is the core process for adjusting the software to fit the organization.

Customization refers to modifications to the original software that is typically not supported by the software vendor and those needed by the customer because of their unique business processes.

It is a user-driven process, and Web sites provide an array of choices for the users to modify a Web site’s look and feel.

to support the flow of information in a company by storing information about knowledge sources, like a “yellow pages” of in-house expertise.

In an attempt to deal with the potential problems presented by existing information systems, there is a shift towards the implementation of ERP packages. Generally it is felt that ERP packages are most successfully implemented when the standard model is adopted. Yet, despite this, customisation activity still occurs reportedly due to misalignment of the functionality of the package and the requirements of those in the implementing organisation. In such a situation the first thought that comes to a layman’s mind is to modify the software to provide the necessary report or layout. Most ERP products are generic. Hence, some customisation is needed to suit the company’s needs. But optimal customisation in most cases is subjective with no definite rules as end-users are not always technically equipped to understand the far-reaching implications of the changes that they are demanding. There is always a risk of destabilising the core application. Customisation can make or break the implementation of an ERP. It is therefore necessary to strike the right balance.