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What is Desensitization

Handbook of Research on Media Literacy in Higher Education Environments
The reduction of an emotional response to stimuli such as media violence due to overexposure.
Published in Chapter:
Media Literacy Facilitation as Service Learning and Public Engagement
Christine Olson (University of Massachusetts – Amherst, USA) and Erica Scharrer (University of Massachusetts – Amherst, USA)
DOI: 10.4018/978-1-5225-4059-5.ch007
Abstract
This chapter offers insights from a 15-year partnership between a public university and local K-12 schools to explore how the facilitation of media literacy education (MLE) programs by university students can offer rewarding outcomes for both research and learning. The MLE program that serves as the case study for this chapter takes place at local elementary schools each spring in conjunction with an undergraduate communication course and includes interactive media analysis discussions as well as a culminating creative production activity. Reflections and written feedback from participating graduate, undergraduate, and elementary students emphasize the strengths of this pedagogical model for collaboration and learning while also acknowledging the practical constraints of such a partnership. By detailing the institutional-level support, instructional design, and practical implementation of this MLE program, the chapter enumerates the benefits and challenges of engaged research and service learning for advancing media literacy goals.
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More Results
The Art of Consumption: Cultivating a Healthy Food and Media Diet in Children
A process that diminishes emotional responsiveness to a negative, aversive or positive stimulus after repeated exposure to it.
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Violence and Pornographic Violence as a Mass Entertainment Medium: A Study on Spartacus Series
People who are exposed to violence in the media content become less sensitive in the violence in the real world. Concept of desensitization is used to explain this situation in mass communication researches.
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Education and Exploitation Off the Virtual Train to Oregon
The elimination of the natural reactivity to a topic or behavior as a result of continual internalization of language and images.
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