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What is Diffusion of Innovations Theory

Encyclopedia of Information Science and Technology, Third Edition
Concerns the how, why, and at what rate the new idea (that is, the innovation) diffuses and is adopted.
Published in Chapter:
Reflexivity in the Resistance to Enterprise Resource Planning (ERP) Innovation
Francisco Cua (Academy of Unit Standards (Hong Kong) Limited, China)
Copyright: © 2015 |Pages: 12
DOI: 10.4018/978-1-4666-5888-2.ch280
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More Results
Using Diffusion of Innovations Theory to Modify Library OER Interventions During the COVID-19 Pandemic
A communications theory useful for understanding the diffusion of new ideas or practices among individuals or organizations.
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Business Case Analytics
Concerns how, why, and at what rate the new idea (the innovation) is diffused and adopted.
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Creating Supportive Environments for CALL Teacher Autonomy
Everett Rogers (1931–2004) suggested a five-stage model for the diffusion of innovation (Knowledge, Persuasion, Decision, Implementation, Confirmation) and five types of adopters (innovators, early adopters, early majority, late majority, and laggards) in his 1962 book titled Diffusion of Innovation.
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