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What is Flash Mobs

Chapter 177
Encyclopedia of Networked and Virtual Organizations
Characterized by random group acts, not the meaningful and interpersonal encounters that characterize bungae in Korea.
Published in Chapter:
Reconfiguration of Communities in Cyberspace
Park (Hanyang University, Korea) and SungBok (Hanyang University, Korea)
Copyright: © 2008 |Pages: 8
DOI: 10.4018/978-1-59904-885-7.ch177
Abstract
Since the emergence of new forms of communities in cyberspace, many scholars have attempted to define the nature of those communities—online, cyber, and virtual. Within the social sciences, online, cyber, and virtual communities are used interchangeably as new forms of community in cyberspace. Due to the lack of agreement on the definition of those terms, many studies fail to explain their unique nature (or characteristics).
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