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What is Geographical Information Systems

Chapter 6
Handbook of Research on Geographic Information Systems Applications and Advancements
An integrated collection of software and data that is used to visualize and organize location-based data for the purposes of performing geographic analyses and creating maps.
Published in Chapter:
Geographic Information Systems and Its Applications in Marketing Literature
Dursun Yener (Istanbul Medeniyet University, Turkey)
Copyright: © 2017 |Pages: 15
DOI: 10.4018/978-1-5225-0937-0.ch006
Abstract
Geographical Information Systems (GIS) are the systems that store location based data and analyze them. In this study, GIS is defined and its importance and functions are described. Usage of GIS in marketing area is explained in details and finally number of academic publications about GIS in general and in marketing literature for decades are analyzed through five different and some of the mostly used databases in social sciences, which are Ebsco, ProQuest, Sage, Springer and Science Direct. Since the importance and usage of GIS in marketing applications and literature increases, however its ratio in total GIS literature is not sufficient yet.
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Chapter 199
Spatial Autocorrelation and Association Measures
A specific class of information systems designed to capture, store, model, manipulate, retrieve, analyze, and display all forms of geographically referenced data and information.
Published in Chapter: Spatial Autocorrelation and Association Measures; From: Encyclopedia of Networked and Virtual Organizations
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