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What is Hot Media Culture

Chapter 31
Handbook of Research on E-Learning Methodologies for Language Acquisition
In a hot media culture, mainly cold media are used. Cold media have a lower resolution and address more senses than hot media. People in a hot media culture expect an involving communication style with a high degree of participation.
Published in Chapter:
Language Teaching in Live Online Environments
Christian Swertz (University of Vienna, Austria), Rosa Schultz (University of Vienna, Austria), and Katharina Toifl (University of Vienna, Austria)
Copyright: © 2009 |Pages: 15
DOI: 10.4018/978-1-59904-994-6.ch031
Abstract
This chapter reports the concept development and evaluation results from the project LANCELOT (LANguage learning with CErtified Live Online Teachers). LANCELOT is funded by the Leonardo da Vinci program of the European Commission. LANCELOT, a training program for live online language teachers, covers the technological, methodological, and intercultural aspects of live online language training. Concepts for the use of current online communication technologies and suitable language teaching methods in a virtual language classroom have also been developed within the project. These concepts are integrated by means of an innovative pedagogical concept for online teaching and learning called Web-Didactics. In order to verify that it is ready for the market, the training program recently underwent thorough testing and evaluation.
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