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What is Hyper-Reality

Chapter 163
Encyclopedia of Networked and Virtual Organizations
A concept related to the post-modern reaction to neo-positivism. People react to the lack of social values and cultural landmarks by defining new identities in their own world, built on emotional states and experiences of life and congruent to their self image, way of being or transitory psychological state.
Published in Chapter:
Post-Modern Tribes as a Marketing Tool
Laura A. Ripamonti (Università degli Studi di Milano, Italy) and Armando Cirrincione (Università Bocconi, Italy)
Copyright: © 2008 |Pages: 7
DOI: 10.4018/978-1-59904-885-7.ch163
Abstract
In 1994, Peters (1994) claimed that we are experiencing crazy times and that calls for crazy organizations. As a matter of fact, we are embedded into a complex and “transitional” historical phase, that philosophers and social scientists define “post-modernity.” This phase is characterized by a progressive skepticism towards the exasperated individualism generated by the liberation movements and towards the rationalism of the modern period. This shifting of perspective does not crystallize in any specific movement, but, on the contrary, it is a mosaic composed by a plurality of different ideologies.
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Chapter 3
Co-Creation Emerging in Markets and with Consumers: Contrasting Service-Dominant Logic and Value Co-Creation.
Hyper-reality is a “parallel reality” offered by technologies and generating virtual settings, such as cyberspaces and device-mediated environments, where firms can meet consumers and consumers meet each other.
Published in Chapter: Co-Creation Emerging in Markets and with Consumers: Contrasting Service-Dominant Logic and Value Co-Creation.; From: Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry
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Chapter 12
Techno Fantasies of East and West: Ghost in the Shell
The postmodern condition covers all of the distractions that detain from reality.
Published in Chapter: Techno Fantasies of East and West: Ghost in the Shell; From: Handbook of Research on Contemporary Approaches to Orientalism in Media and Beyond
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