What is Hypertextuality

New media has been the main force accelerating the development of globalizing society in the last two decades. With its digital, convergent, interactive, hypertextual, and virtual nature, new media has brought human interaction and society to a highly interconnected and complex level. The rapid transformation of human society due to the impact of the convergence of new media and globalization directly influences the construction and development of cultural identity. The emergence of new media and globalization not only breaks through the limit of the traditional time and space, but also may challenge the meaning of cultural identity. The purpose of this chapter is to unravel the intricate relationships between new media, globalization, and cultural identity through the process of definition, interpretation, and critical analysis.