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What is Interactive TV (iTV)

Advanced Technologies and Standards for Interactive Educational Television: Emerging Research and Opportunities
A form of media convergence, adding data services to traditional television technology. The term iTV is used to refer to two types of interactivity: one dealing with usage, the other with technology.
Published in Chapter:
Foreign Languages Learning: From the E-Book to iTV-Assisted Learning
Dimitrios G. Margounakis (Aristotle University of Thessaloniki, Greece)
DOI: 10.4018/978-1-7998-0253-2.ch003
Abstract
This chapter examines which capabilities of interactive TV can be used to enhance the foreign languages learning experience in children and adolescents. In modern English language courses, interactive whiteboard software and interactive e-books provide several multimedia capabilities, whose relative transition in their iTV version can be of great benefit for students. The possible changes that the educational process may undergo due to the use of interactive TV in the light of the blended learning model, as well as the expected benefits of this transition are discussed in this chapter. It also examines how beneficial the use of iTV functions as a support process in the traditional classroom model would be and if it is feasible to use it autonomously entirely for the learning process, considering the specificities of the age group under consideration.
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Pervasive iTV and Creative Networked Multimedia Systems
iTV is an umbrella term. Interactive TV is the content and services (in addition to linear TV and radio channels) which are available for digital viewers to navigate through on their TV screen.
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