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What is Interestingness

Handbook of Research on Text and Web Mining Technologies
One of the subject measures to evaluate the results of data and text mining which determines how interesting an association rule or a piece of discovered knowledge is to a user.
Published in Chapter:
Discovering Personalized Novel Knowledge from Text
Yi-fang Brook Wu (New Jersey Institute of Technology, USA) and Xin Chen (Microsoft Corporation, USA)
Copyright: © 2009 |Pages: 13
DOI: 10.4018/978-1-59904-990-8.ch018
Abstract
This chapter presents a methodology for personalized knowledge discovery from text. Traditionally, problems with text mining are numerous rules derived and many already known to the user. Our proposed algorithm derives user’s background knowledge from a set of documents provided by the user, and exploits such knowledge in the process of knowledge discovery from text. Keywords are extracted from background documents and clustered into a concept hierarchy that captures the semantic usage of keywords and their relationships in the background documents. Target documents are retrieved by selecting documents that are relevant to the user’s background. Association rules are discovered among noun phrases extracted from target documents. Novelty of an association rule is defined as the semantic distance between the antecedent and the consequent of a rule in the background knowledge. The experiment shows that our novelty measure performs better than support and confidence in identifying novel knowledge.
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More Results
Let's Riff Off RIFS (Relevant, Interesting, Fun, and Social): Best Practices for Engaging the Online Mind
Learning contexts that students find interesting to their own needs, and as a result, empowering and engaging.
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Actionable Knowledge Discovery
Measuring the performance of discovered knowledge in terms of statistical significance, user preference, and business expectation from objective and subjective perspectives.
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Frequent Itemset Mining and Association Rules
Methods used to order and prune the set of rules produced by association rule algorithms. This facilitates their use and interpretation by the user. Metrics for interestingness include measures such as confidence, added value, mutual information and conviction measures.
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