What is Long Tail

The long tail concept developed by Chris Anderson describes the fact that products in the Internet can be offered with low marginal costs. This leads to a broad variety of niche offers and fulfillment of almost any user demand based on (Anderson, 2006), (Brynjolfsson et al., 2003), and (Enders et al., 2008).

Model used to characterize pattern of few very popular websites and a large number of infrequently requested websites.

An expression first coined by Chris Anderson in an October 2004 Wired Magazine article. Although intended as a business principle, The Long Tail is also being used to discuss information retrieval on the Internet to emphasize the fact that information is being fragmented into thousands of blogs, feeds, social networks, etc.

A description of the way in which retailing in the contemporary world allows small businesses that produce a niche product can exist in a world of mass production.