What is Managerial Rhetoric

The evolution of the managerial discourse is the result of fashion lifecycles that sometimes have no rational or technical foundations and find no real application within the firms. Taking our cue from the new-institutional perspective, the chapter explores the real labor transformation processes related to the introduction of e-work projects, considering their outputs, outcomes and impacts. The study is based on a multiple-case analysis and underscores the relevance and impact of information and communication technology (ICT) on both “rational” firm’s productivity and “normative” employees’ psychological contract, also considering different institutional environments. Some critical issues and guidelines inherent the design and implementation of technology-based work systems are discussed, such as the dual perspective approach (the organizational and the employer viewpoint) during the needs-analysis and goal-setting phases; the relevance of coherent organizational culture and human resource practices; the removal of organizational structural constraints; the management of cognitive resistance; and the importance of the evaluation and monitoring phases.