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What is Media Choice

Chapter 101
Encyclopedia of Networked and Virtual Organizations
Refers to the examination and selection of communication channels, that is, in terms of media richness and the level of social presence (Robert et al., 2005).
Published in Chapter:
Knowledge Blogs in Firm Internal Use
Miia Kosonen (Lappeenranta University of Technology, Finland), Kaisa Henttonen (Lappeenranta University of Technology, Finland), and Kirsimarja Blomqvist (Lappeenranta University of Technology, Finland)
Copyright: © 2008 |Pages: 8
DOI: 10.4018/978-1-59904-885-7.ch101
Abstract
Knowledge sharing in today’s distributed organizations is a challenge. Hierarchical structures may not support the fast flow of information or the efficient co-creation of knowledge from specialized and tacit individual knowledge bases (see Grant, 1996; Miles et al., 2000; Adler, 2001). There is therefore a need to devise new patterns for leveraging dispersed knowledge within organizations and across organizational borders. In the following we explore internal company weblogs as a potential new channel for sharing knowledge and expertise.
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