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What is Media Naturalness

Chapter 2
Handbook of Research on Electronic Collaboration and Organizational Synergy
A theoretical framework proposing that because people naturally rely on auditory and visual cues for communication, any decrease in the degree of naturalness will result in greater cognitive effort expended and increased ambiguity of messages.
Published in Chapter:
Inter-Organizational E-Collaboration in Education
Susanne Croasdaile (Virginia Commonwealth University, USA)
Copyright: © 2009 |Pages: 14
DOI: 10.4018/978-1-60566-106-3.ch002
Abstract
In the world of education, many occasions necessitate interorganizational collaboration. Geographical distance and time constraints are challenges that prevent education professionals from meeting faceto- face to complete a collaborative task, provide ongoing technical assistance, or engage in dynamic professional development. Using electronic tools to bridge distance and overcome scheduling difficulties can be effective; however, research indicates that for these endeavors to be effective, there is a need to consider the purpose, tools, participants, and support structures. This chapter presents an overview of recent research surrounding these issues and its application to electronic collaboration (or e-collaboration) between education professionals.
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