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What is Media Richness

Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives
Theoretical framework for qualifying communications with respect to social cues (e.g., gestures or moods) that are conveyed in the course of interactions by using particular media. (This is also known as Information Richness)
Published in Chapter:
Cultural Impacts on the Spread of Mobile Commerce: An International Comparison
Ralf Wagner (University of Kassel, Germany) and Martin Klaus (University of Kassel, Germany)
DOI: 10.4018/978-1-60566-156-8.ch023
Abstract
Culture predefines the framework of needs, beliefs, and norms in most decisions humans make in their lives. However, the impact of culture often tends to be neglected in the investigation into adaptation of mobile business technologies. This chapter aims to address that lacuna by highlighting cultural differences and their consequences for the diffusion of mobile technologies in business and society, as well as its acceptance in mobile direct marketing and mobile commerce. We achieve our objective in the following four steps: • Highlight the impact of culture on the adoption and acceptance of mobile technologies, • Introduce measures for the assessment of cultures by means of quantitative indices (e.g., Schwartz values, the Hofstede dimensions), • Correlat the assessment of culture with mobile activities in selected societies, and • Discuss implications for the introduction of innovative mobile commerce services.
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More Results
Computer Mediated Negotiations and Deception
The ability of communication media to transmit rich messages. Richness is characterized as the amount of feedback, social cues, language variety, and personal focus that is conveyed to a communicative partner (Daft et al., 1987).
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ICT Processes for Virtual Academic Research Teams (VART) in Academia
Refers to the amount of information which can be exchanged and transmitted through a specific communications channel such as telephone, email and face to face. Some channels provide for a stronger capability for exchanging information effectively.
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Psychological Contracts' Influence on E-Collaboration
The level of information available in the channel of communication.
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Instant Messaging as an E-Collaboration Tool
A classification of media based on its ability to carry nonverbal cues, provide rapid feedback, convey personality traits, and support the use of natural language.
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Inter-Organizational E-Collaboration in Education
A theoretical framework focusing on how “rich” a communication medium is, or how much of the texture and depth of typical face-to-face conversation it incorporates. Less rich, or “lean” media (such as e-mail, discussion boards, or chat) lack the characteristics of face-to-face communication and may lead to increased communication difficulties that negatively affect group work.
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Concepts and Challenges of E-Leadership
Refers to the capacity of the technology to provide immediate feedback, the number of cues and channels used for the personalization of messages, and the language variety.
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E-Collaboration as a Tool in the Investigation of Occupational Fraud
A media’s ability to carry nonverbal cues, convey personality, provide rapid feedback, and support natural language.
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Communication Barriers and Social Capital: Improving Information and Knowledge Flows in Public Services
The degree to which a communication medium allows to transmit a variety of cues apart from verbal ones (e.g., tone of voice, accent, emphasis, gestures, facial expressions, stance, etc.) and to provide immediate feedback.
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Computer Mediated Negotiations and Deception
The ability of communication media to transmit rich messages. Richness is characterized as the amount of feedback, social cues, language variety, and personal focus that is conveyed to a communicative partner (Daft et al., 1987).
Full Text Chapter Download: US $37.50 Add to Cart
Using IM to Improve E-Collaboration in Organizations
A classification of media based on its ability to carry nonverbal cues, provide rapid feedback, convey personality traits, and support the use of natural language.
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