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What is Mobile game

Chapter 14
Contemporary Trends in Innovative Marketing Strategies
Digital games designed for and played on mobile devices such as smartphones, tablets, and feature phones.
Published in Chapter:
Navigating Mobile Marketing: Unveiling Mobile Game In-App Purchase Intentions of Gen-Ys
Siti Intan Nurdiana Wong Abdullah (Nottingham Trent University, UK), Phuah Kit Teng (Tunku Abdul Rahman University of Management and Technology, Malaysia), Bernard Lim Jit Heng (Tunku Abdul Rahman University of Management and Technology, Malaysia), and Cokki Cokki (Universitas Tarumanagara, Indonesia)
Copyright: © 2024 |Pages: 26
DOI: 10.4018/979-8-3693-1231-5.ch014
Abstract
In the dynamic landscape of mobile marketing, understanding the intricate factors that drive in-app purchase decisions is pivotal for crafting effective strategies. The sale of virtual objects has become a key driver of revenue in the mobile gaming industry. This study focuses on the Malaysian Gen-Y mobile gamers, exploring the key drivers influencing their in-game purchase intention underpinned by perceived value theory and theory of planned behavior. An online survey was conducted among 470 respondents and analysed using partial least squared structural equation modelling. As the digital realm continues to evolve, decoding these motivations behind consumer behavior becomes paramount for marketers seeking to tailor their approaches. Drawing from the empirical findings, this chapter offers valuable insights that contribute to the academic knowledge of mobile marketing dynamics, including practical implications of this strategic monetization initiative for marketers to resonate with the discerning Gen-Y mobile gamers.
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Chapter 5
Augmented Reality Gaming in Education for Engaged Learning
A game that is distributed to the customer using a mobile operator’s network.
Published in Chapter: Augmented Reality Gaming in Education for Engaged Learning; From: Handbook of Research on Effective Electronic Gaming in Education
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Chapter 215
Do Usability Design Features of a Mobile Game Influence Learning?
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Chapter 13
A Guideline to Develop a Game Platform to Collect Energy Consumption Data From Residences in Developing Countries
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Chapter 97
Mobile Games
A game played on a mobile device.
Published in Chapter: Mobile Games; From: Encyclopedia of Mobile Phone Behavior
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Chapter 79
Mobile Gaming: Perspectives and Issues
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Chapter 18
Mobility, Data, and Behavior: The TrafficO2 Case Study
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Chapter 4
Mobile Games and Learning
A digitally-based game, more often than not, played on a mobile device (e.g., cell phone, PDA, smartphone, tablet).
Published in Chapter: Mobile Games and Learning; From: Encyclopedia of Mobile Phone Behavior
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Chapter 15
Factors That Explain Adolescent and Young Adult Mobile Game Play, Part 1: A Quantitative Examination of the Characteristics Describing the Casual Player
A video game, more often than not, played on a mobile device (e.g., smartphone, tablet; DaCosta, Seok, & Kinsell, 2015 AU9: The citation "DaCosta, Seok, & Kinsell, 2015" matches multiple references. Please add letters (e.g. "Smith 2000a"), or additional authors to the citation, to uniquely match references and citations. ).
Published in Chapter: Factors That Explain Adolescent and Young Adult Mobile Game Play, Part 1: A Quantitative Examination of the Characteristics Describing the Casual Player; From: Handbook of Research on Serious Games for Educational Applications
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Chapter 12
Primary School Students' Perceptions About the Use of Mobile Games in the Classroom
? mobile game is a game that is played on mobile devices, such as a smartphone, tablet, PDA or portable media player.
Published in Chapter: Primary School Students' Perceptions About the Use of Mobile Games in the Classroom; From: Mobile Learning Applications in Early Childhood Education
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Chapter 16
Factors That Explain Adolescent and Young Adult Mobile Game Play, Part 2: A Quantitative Examination of the Casual Player in the Context of Age and Gender
A video game, more often than not, played on a mobile device (e.g., smartphone, tablet; DaCosta, Seok, & Kinsell, 2015 AU27: The citation "DaCosta, Seok, & Kinsell, 2015" matches multiple references. Please add letters (e.g. "Smith 2000a"), or additional authors to the citation, to uniquely match references and citations. ).
Published in Chapter: Factors That Explain Adolescent and Young Adult Mobile Game Play, Part 2: A Quantitative Examination of the Casual Player in the Context of Age and Gender; From: Handbook of Research on Serious Games for Educational Applications
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 40
From Single to Multiplayer Mobile Bluetooth Gaming
A computer game that can be played on a mobile device. Mobile devices encompass such diverse systems as mobile phones, PDAs, ultra-mobile PCs, or any other type of handheld device that provides a raster display and facilities for user input.
Published in Chapter: From Single to Multiplayer Mobile Bluetooth Gaming; From: Handbook of Research on Mobile Multimedia, Second Edition
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