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What is Modality Effect

Encyclopedia of Multimedia Technology and Networking, Second Edition
Improved learning that occurs when separate sources of nonredundant information are presented in alternate, auditory, or visual forms. The effect is explained by increased working memory capacity when using more than one modality.
Published in Chapter:
Cognitive Issues in Tailoring Multimedia Learning Technology to the Human Mind
Slava Kalyuga (The University of New South Wales, Australia)
DOI: 10.4018/978-1-60566-014-1.ch030
Abstract
In order to design effective and efficient multimedia applications, major characteristics of human cognition and its processing limitations should be taken into account. A general cognitive system that underlies human performance and learning is referred to as our cognitive architecture. Major features of this architecture will be described first. When technology is not tailored to these features, its users may experience cognitive overload. Major potential sources of cognitive load during multimedia learning and how we can measure levels of this load will be presented next. Some recently developed methods for managing cognitive overload when designing multimedia applications and building adaptive multimedia systems will be described in the last two sections, which will be followed by the conclusion.
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