What is Online Tourism

This chapter analyzes how the development and use of mobile and Web technologies are changing the way to search information, to plan, to buy, and to travel. The new technologies are changing several aspects of our life, such as the way in which people work, buy, learn, travel, and how they relate to each other, and so on. The tourist sector certainly represents one of the most dynamic markets, able to capture innovations and opportunities provided by the Web, in such a way that gets to be an out-and-out model of e-business. Internet access now is not restricted to personal computer. In fact the use of mobile devices is becoming increasingly important. The chapter’s goal is to analyze social implications of Web applications and mobile devices and how they are improving the attitude of the customers both the fruition of tourism services and to development of sustainable tourism.