What is Organizational Change Management (OCM)

This article describes a training innovation that combines research on advances in information communication technologies (ICTs) and leading-edge training techniques. It also extends an evolution of traditional organizational change management (OCM) approaches and integrates technology more fully than current traditional change management practices. This new approach to training is based on concepts that have been utilized in artificial intelligence (AI) and machine learning. This approach merges traditional project communication and project training together to form a continuous ‘stream of training’ throughout the life cycle of the project. This technique is an advanced combination of both training and communication. Rather than utilizing a traditional linear training model, in this technique, training becomes a stream of learning incorporating pretraining communication (screen prints of new applications), ‘push’ training that can be electronically distributed through really simple syndication (RSS, also referred to as resource description framework, site summary, or rich site summary) to key stakeholders just-in-time (JIT) and electronic performance support systems (EPSS) that reinforce new process/technology changes. Some of the potential advantages of this approach are that it is less costly than providing separate communication and training functions and that utilizing an integrated or streaming approach to communication and training may lead to less conflict and confusion among key stakeholders about the current status of the project team. A discussion of the background and the benefits achieved by this approach are described in the following sections.