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What is Perceived behavioral control

Chapter 83
Encyclopedia of E-Business Development and Management in the Global Economy
The degree to which the innovation is understandable and easy to use.
Published in Chapter:
Socio-Economic Effects on Mobile Phone Adoption Behavior among Older Consumers
Sanna Sintonen (Lappeenranta University of Technology, School of Business, Finland)
Copyright: © 2010 |Pages: 10
DOI: 10.4018/978-1-61520-611-7.ch083
Abstract
Aging is one of the major trends that is about to change the structure of consumer markets. As people age, they face changes in their health and functioning, that make them differ from their younger counterparts. Retiring is one of the changes that people face when they age, it clearly gives them more opportunities to make choices and more time for decision-making, and therefore their consuming power shouldn’t be overlooked. As electronic services are continuously developed, it is important to analyze aging people and identify the typical characteristics that affect their mobile phone usage.
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Chapter 11
Predicting Behavioral Intentions Toward Sustainable Fashion Consumption: A Comparison of Attitude-Behavior and Value-Behavior Consistency Models
An individual’s perceptions about one’s ethical or moral obligations toward performing a behavior ( Bissonnette & Contento, 2001 ).
Published in Chapter: Predicting Behavioral Intentions Toward Sustainable Fashion Consumption: A Comparison of Attitude-Behavior and Value-Behavior Consistency Models; From: Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
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Chapter 14
Navigating Mobile Marketing: Unveiling Mobile Game In-App Purchase Intentions of Gen-Ys
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Chapter 14
Theories behind Mobile Marketing Research
an individual’s believe around control over personal or external factors that may affect usage
Published in Chapter: Theories behind Mobile Marketing Research; From: Handbook of Research on Mobile Marketing Management
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Chapter 67
B2C E-Commerce Acceptance Models Based On Consumers' Attitudes and Beliefs: Integrating Alternative Frameworks
Individual’s perceptions with regard to the presence or the absence of the necessary resources and opportunities to develop the conduct.
Published in Chapter: B2C E-Commerce Acceptance Models Based On Consumers' Attitudes and Beliefs: Integrating Alternative Frameworks; From: Encyclopedia of E-Business Development and Management in the Global Economy
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Chapter 24
In-Person Video and Peer-Delivered Approaches to Cyberbullying Prevention
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Chapter 22
Study of Competences Required for Entrepreneurship and Social Innovation: Comparative Case of Different Mexican Universities
Know who are already running their own businesses. It is defined as the perception of the ease or difficulty of becoming an entrepreneur. It is, therefore, a concept quite similar to self-efficacy (SE), and to perceived feasibility. All three concepts refer to the sense of capacity regarding the fulfillment of firm-creation behaviors.
Published in Chapter: Study of Competences Required for Entrepreneurship and Social Innovation: Comparative Case of Different Mexican Universities; From: Handbook of Research on Increasing the Competitiveness of SMEs
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Chapter 13
Challenges Implementing Telemedicine at Children's Hospital of Philadelphia (CHOP)
A person's perception of the ease or difficulty of performing the behavior of interest.
Published in Chapter: Challenges Implementing Telemedicine at Children's Hospital of Philadelphia (CHOP); From: Impacts of Information Technology on Patient Care and Empowerment
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Chapter 11
Factors Affecting the Purchase Intention of Indian Youths: Special Reference to the Textile and Clothing Industry
“An individual's potential for behavior depends on the level of availability of relevant resources and existence of opportunities to positively assess these resources and behave appropriately.” writes ( Ajzen, 1991 ).
Published in Chapter: Factors Affecting the Purchase Intention of Indian Youths: Special Reference to the Textile and Clothing Industry; From: Handbook of Research on Sustainable Consumption and Production for Greener Economies
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Chapter 16
Factors Influencing Green Purchase Intention Among Food Retail Consumers: An Empirical Study on Uttar Pradesh
The apparent ease or difficulty of carrying out a behaviour is known as perceived behavioural control, and it is thought to reflect experience as well as anticipated obstacles and effects.
Published in Chapter: Factors Influencing Green Purchase Intention Among Food Retail Consumers: An Empirical Study on Uttar Pradesh; From: Handbook of Research on Sustainable Consumption and Production for Greener Economies
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Chapter 9
An Investigation of Entrepreneurial Intention Among University Students Using the Theory of Planned Behavior and Parents' Occupation
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Chapter 7
Role of Internal and External Values on Green Purchase
Perceived behavioral control refers to the comfort level of an individual to perform any particular behavior. The comfort level is determined from the one’s confidence in his or her abilities to perform certain task at hand.
Published in Chapter: Role of Internal and External Values on Green Purchase; From: Green Marketing as a Positive Driver Toward Business Sustainability
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Chapter 162
Technology Adoption, Expectancy Value and Prediction Models
Refers to people’s perceptions of their ability to perform a given behavior.
Published in Chapter: Technology Adoption, Expectancy Value and Prediction Models; From: Encyclopedia of Healthcare Information Systems
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Chapter 33
Student and Faculty Use and Perceptions of Web 2.0 Technologies in Higher Education
A user’s perceptions of the availability of required resources and opportunities to perform a particular behavior ( Ajzen, 1991 )
Published in Chapter: Student and Faculty Use and Perceptions of Web 2.0 Technologies in Higher Education; From: Handbook of Research on Web 2.0, 3.0, and X.0: Technologies, Business, and Social Applications
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Chapter 15
Faculty Use and Perceptions of Web 2.0 in Higher Education
A user’s perceptions of the availability of required resources and opportunities to perform a particular behavior (Ajzen, 1991).
Published in Chapter: Faculty Use and Perceptions of Web 2.0 in Higher Education; From: Handbook of Research on Practices and Outcomes in E-Learning: Issues and Trends
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