What is Perceived innovation characteristics

Because only a fraction of new service ideas are successful, and due to the turbulence and dynamics in mobile business markets, a thorough understanding of factors underlying mobile service adoption decisions is necessary. Use of mobile communications has been increasing extensively (Watson et al., 2002). Today, an extensive selection of mobile services is available to consumers. However, consumers use mobile devices mainly for simple services, like text messaging (Nysveen et al., 2005a). In order to better understand the acceptance of mobile services, it is necessary to study behavioral intentions (i.e. antecedents of actual adoption behavior) of consumers adopting new mobile services.