What is Personalized Service Redirection

Discovering and redirecting multimedia services in a personalized manner is achieving increasing importance for mobile users. It is a powerful characteristic, one of the endless capabilities of mobile ecommerce technology. Regardless of their location, users are able to find and utilize services according to their needs and without complex configuration and preknowledge of service interfaces. In addition, they gain control over how, where, and when multimedia services are delivered. Mobile agent platforms may contribute significantly as a supporting component of the overall personalized multimedia service infrastructure. In order to appreciate the impact of MA-based solutions in personalized multimedia service platforms, we present a set of basic criteria related to mobile agents, which may evaluate their necessity and usage. Although it is not an exhaustive list of evaluation criteria, it is sufficient to cover a broad variety of areas under consideration regarding the involvement of mobile agents in service platforms.